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29 Apr 09

Yes, CEOs Should Facebook And Twitter - Forbes.com

Social networking has clearly reached a tipping point. Sites like MySpace and Facebook boast hundreds of millions of members. Barack Obama's presidential victory demonstrated that platforms like YouTube and Twitter could transform electoral politics. Yet in corporations where such tools have been expected to bring profound transformations, there has been strong resistance to change.

www.forbes.com/...dership-managing-facebook.html - Preview