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Beats and Tweets: Journalistic Guidelines for the Facebook Era
In the spirit of transparency, NPR posts its social media guidelines for reporters and other staff members.
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Summarizing the guidance in an e-mail message, Senior Vice President for News Ellen Weiss urged the staff to "use social media for journalistic purposes and as a way to connect with the audience." Weiss also reminded our journalists -- including the engineering, operations and news administration staffs -- to avoid doing "anything online that will damage your credibility or the credibility of NPR."
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"are relevant to ALL employees."
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Washington Post needs social media conversation, not restrictions « Pursuing the Complete Community Connection
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I disagree, though, with the notion that you need a detailed policy to address these concerns. I disagree with the solution that one of the few senior editors using Twitter would stop because of the policy and the concerns. I am amazed that editors who don’t use Twitter would make decisions about how their staff should use it. And if the result of this policy is less use of Twitter by Post editors and staff, rather than more, I am quite sure it will harm, rather than help, the Post’s journalism.
Ombudsman Blog - Post Editor Ends Tweets as New Guidelines Are Issued
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In today’s hyper-sensitive political environment, Narisetti’s tweets could be seen as one of The Post’s top editors taking sides on the question of whether a health-care reform plan must be budget neutral. On Byrd, his comments could be construed as favoring term limits or mandatory retirement for aging lawmakers. Many readers already view The Post with suspicion and believe that the personal views of its reporters and editors influence the coverage. The tweets could provide ammunition.
Hiring Tweeters and Bloggers to Send Ads
A look at how marketers are trying to overcome the seeming invisibility of ads by injecting them into conversations on social networks.
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The idea, according to the entrepreneurs who are developing such services for Twitter and other Web networks, is that people trust recommendations from those they know and respect, while they increasingly ignore nearly ever other kind of ad message in print, on television and online.
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“We don’t want to create an army of spammers, and we are not trying to turn Facebook and Twitter into one giant spam network,” said Joey Caroni, co-founder of Peer2. “All we are trying to do is get consumers to become marketers for us.”
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Twitter and Breaking News
Some thoughts on how news organizations are under-utilizing Twitter as a way to build their audiences.
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Twitter can be maddening in many ways, a cacophony of voices with a lousy signal-to-noise ratio—does anybody really care what somebody else had for breakfast?
But one thing that Twitter excels in is breaking news. Its broadcast, real-time, 140-character headline nature makes it a perfect vehicle for the latest news, whether it's being generated by on-the-spot observers (or participants) and retweeted far and wide, or whether it's being used by news organizations to blast out their latest headlines.
Why Reporters Should Twitter (A Little Shop Talk)
Rob Pegoraro from the Washington Post comments on the paper's recent social networking policy flareup and then discusses why it's a good idea for reporters to be on Twitter.
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To me, it's first about making the conversation with readers more efficient. If one reader asks you a question about an article -- where'd this fact come from? what about this angle? have you checked out this related story? -- in e-mail, only that reader will gain any insight from your reply. But if you share an answer in public -- on a blog, in a comment on a blog, in a Web forum or Web chat, on Twitter, or any other place that will be indexed by the Web search engines -- other readers can benefit from your answer.
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Another large portion of my Twittering -- and the posts on my public Facebook page -- consists of little observations that, pre-social media, would have been confined to my own notes or, at best, comments in individual e-mails. Now I can throw something out there and see whether readers respond to it or not -- the phrase I most often use to describe my Twitter use is "public notebook."
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Using social media to improve our readers’ experience
Amanda Maurer, social media producer at the Chicago Tribune, reminds us that we need to really become a part of the communities our newspapers serve to get the most out of word-of-mouth recommendations and social networks.
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It's important to realize that our readers use sites like Facebook and Twitter because they can customize their experience and feel connected to other users. Since users can pick and chose where their information comes from, it's up to us to provide exactly what they want; whether that's a Twitter account that only chats about the latest movie reviews or an RSS feed of stories of news in their communities.
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Every single experience every employee has with a user is increasingly important. These experiences will lead the customer to either recommend or condemn your company or personal brand. The power of word of mouth is tremendous. And now, with all sorts of social media tools available online, it’s easy for folks to share their opinions, which can impact your brand even more.
The Evolution of Retweeting
Some experts say Twitter's approach will hinder the conversational aspect of retweeting; others predict that it will create a new way of communicating.
Why I Don’t Use Twitter
Devin Coldewey tells us why he doesn't think Twitter is worth the time or effort.
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What can be said in 140 characters is either trivial or abridged; in the first case it would be better not to say it at all, and in the second case it would be better to give it the space it deserves.
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One could exaggerate the scope of Twitter’s service to being an alternative communication protocol at a basic level, like email or IM, and say that clients are a natural extension of that — but I think that’s disingenuous and wrong. Wrong because Twitter is meant to be simple, not fundamental.
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How to Kill A Community in 10 Easy Steps
Some ideas what not to do if you're trying to build a successful online community.
Facebook's Identity Crisis: Too Many Old People
New data from Facebook's own information for advertisers shows that the 55 and older crowd is poised to overtake high schoolers and younger on Facebook
The King of Twitter
Jeff Jarvis examines what the Iran election and Michael Jackson's death say about news in the age of social networking -- and he finds reason to keep his faith in the crowds.
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Back in 2005, I said that TV news was paying more attention to Jackson’s trial than the audience was, as evidenced by discussion on blogs, which lost interest in the story long before TV did; indeed, they never obsessed on Jackson as TV did and TV believed we wanted to.
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Once the supernova of news explodes – taking down Twitter search and YouTube and jamming GoogleNews search – we probably to seek out TV, but it quickly says all it has to say and the rest is just repetition.
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Clay Shirky: How cellphones, Twitter, Facebook can make history
While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.
New 'WSJ' Conduct Rules Target Twitter, Facebook
The Wall Street Journal has released a list of rules and policies to regulate its employees' conduct on Twitter and other social networking sites.
Newspaper Video - from dead trees to moving pictures
A Ning social network for Newspaper Video, created by Chuck Fadely.
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