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29 Oct 09

Newspapers Raise Prices to Fight Falling Circulation

Some newspapers are increasing their revenue by raising prices for their papers, even as their circulation numbers shrink.

mediamemo.allthingsd.com/...ion-shrink-helps-boost-revenue - Preview

Peter Kafka All Things Digital circulation newspaper business models newspapers revenue business prices

28 Apr 09

Diving circulation? Raise newspaper prices

Alan Mutter says now is the time to increase the quality, and the price, of newspapers and their content.

newsosaur.blogspot.com/...rculation-raise-newspaper.html - Preview

newspapers Alan Mutter business prices rates quality

  • proving the passion and loyalty of their readers by raising the single-copy and home-delivery prices of their daily papers to at least the cost of a venti, double-shot, half-caf soy latte. They go for $3.90 apiece at the local Starbuck’s
  • The last time daily newspaper circulation increased was in 1984, when it peaked at an average of 63.3 million papers per day.
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