Michael Becker's Library tagged "resistance to change" →  View Popular

In other words, their actions will not be determined by an independent, forward-thinking assessment of individual ideas, but by their perceptions of where everyone else is going.

You'd think that an entity that produces something new every day would be adapted to rapid change. The opposite is true. A newspaper is a physical object that is printed and delivered at the same time, every day. Only what goes into it changes. and so long as what goes in doesn't upset the production process or change the physical object, content barely matters.

But try to change any of those variables -- deadlines, workflows, meeting schedules, the relationships between our print products and our electronic products -- and watch all hell break loose. A newspaper is a machine honed to perfection by time. It can't adapt easily to new things because it's become so efficient at doing the same thing, over and over.

Print journalists want to talk about saving newspapers, and that's the wrong topic. The real issue is how we'll change journalism to function with 21st century tools.

print journalists by and large still discuss new-media journalism based not on experience or study, but on their quorum-sensing perception of their peers' attitudes. New media tools like database/map mashups represent wonderful new opportunities for advancing the original goals of journalism, yet print journalists still tend to frame their internal discussions of new media as a narrative about civilized people besieged by barbarians. These men and women are not thinking about the future, they are conforming to their perception of the present.

In other words, seeing the future isn't enough. We have to communicate that future over and over, spreading our good ideas and winnowing out our bad ideas. We have to understand that our decision-makers will have to see our ideas crop up in many places before they'll see them as valid.