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04 Jan 10

At last, I can complain about E&P’s website!

Steve Outing publicly vents his frustration with the archaic Editor & Publisher Web site.

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Steve Outing Editor_&_Publisher cms wordpress

30 Dec 09

Steve Outing: Goodbye, for Now? But Looking Forward

Steve Outing wraps up his column in Editor & Publisher with this look at what the news industry should have done to make the most of the Web during the past 15 years and -- since that didn't happen -- what the industry has to do next.

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Steve Outing Editor_&_Publisher Future of Journalism newspaper business models

27 Oct 09

Downie-Schudson: Who are they writing for?

Steve Outing suggests that the Reconstructing Journalism report is aimed more at nonprofit and foundation readers than at the general public.

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nonprofit foundations Steve Outing reconstructing journalism Columbia Journalism School downieschudson Len Downie Michael Schudson

17 Sep 09

Your News Content Is Worth Zero to Digital Consumers

News publishers expecting to make money from their digital readers will need to figure out how to offer something tangible -- and mobile represents big-time opportunity, especially for phone applications.

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Steve Outing Editor_&_Publisher digital online newspaper business models newspapers

News publishers expecting to make money from their digital readers will need to figure out how to offer something tangible -- and mobile represents big-time opportunity, especially for phone applications.

01 Feb 09

The All-Digital Newsroom of the Not-So-Distant Future

It now seems likely that some newspapers will abandon print, or be forced to. But what might a digital local news operation look like, and what tools and skills will be required?

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Editor_&_Publisher Steve Outing digital newsroom newspapers news journalism print

We will also likely see some single-publisher towns lose their newspapers. Some of those communities may go newsless, but in others we may see the print edition disappear but re-emerge as a digital news operation with the same brand name.
Surviving journalists who get the jobs in the reinvented news operation will likely include the most popular columnists and the "star" reporters (those who do the best and most watchdog and investigative journalism, since that will be a key strength of the new news product). Among reporters, it's likely that if more than one person is covering a beat (city hall, the local NFL team, etc.), someone will be cut.
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- The transformed newsroom will be filled with multi-functional journalists who are comfortable carrying around a digital camera and tiny video camera; who make it part of their routine to record audio for possible use in podcasts or multimedia project sound clips; who are regular users of social networks and understand how to leverage them to communicate with and attract new readers, and share some personal information about themselves as well as promote their work; and who are comfortable and willing to put in the time to engage and communicate with their readers or viewers, including participating in reader comment threads accompanying their stories.
- Journalists clinging to notions of narrow job descriptions and who still hold dear many of the old ways of doing things for print are unlikely to be among those offered jobs in the downsized digital newsroom.
- most newspapers today have online staffs too small to handle a full-on digital-only news operation, and some of those online staffers are doing online editorial production work that can be taken over by the reporters and editors in the room.
- Every journalist is a blogger, and a beatblogger, and a social network junkie.
- Most traditional newspaper reporters cover a beat, with some assigned as "general assignment" reporters. My plan makes every remaining reporter a blogger, who is producing several levels of coverage on his/her topic or beat, with no deadlines.
- A key difference in our newly designed post-paper news experience is that the beat reporter puts herself out there as a personality -- a human being you can get to know by following her, and who is an expert on a topic you care about (like medical news, or crime, state government, and the like).
- If an environmental reporter succeeds in building a valuable community, for example, he may find within it individuals who work, say, in the Forest Service or who head up a trails advocacy group, who are talented writers or speakers and can be persuaded to write occasional columns, opinion pieces, or submit video shorts.
- And let me not skip over the revenue potential of a news Web site (and related mobile and other digital services) filled with all these online passionate niche news mini-sites and online communities led by a beat reporter specialist producing content for an appreciative and interested audience. Each represents a valuable niche-advertising venue.
- Here's what the reporter/blogger will routinely do:
  
  1. Long-form stories and features. But in this new environment, a reporter may do fewer of these because of other duties. And they may be in a variety of formats, from simple text and video to multimedia presentations, audio or podcasts.
  
  2. Regular blog entries (basically short articles) through the day. The reporter in this organization doesn't wait till all the facts are in when it's a big breaking story, but reports what's known quickly. Additional blog updates can be added as the news event progresses. (Again, don't take “blog entry” to mean “text.” A reporter might post video or audio to the blog, as well.)
  
  3. Instant updates. When relevant, a reporter will put out short alerts to mobile phone news alert subscribers; to an e-mail list; as a "tweet" on Twitter or brief report on other social networks to update the reporter's "friends" and "followers," etc. This can take but a minute (with proper systems in place to streamline the process), and then it's on to the write-up for the blog.

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Steve Outing

Michael Becker's Library tagged "Steve Outing" → View Popular

At last, I can complain about E&P’s website!

Steve Outing: Goodbye, for Now? But Looking Forward

Downie-Schudson: Who are they writing for?

Your News Content Is Worth Zero to Digital Consumers

The All-Digital Newsroom of the Not-So-Distant Future

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