Home
Michael Becker's Library tagged → View Popular
Wall Street Journal rules for Twitter, Facebook are too harsh
Gina Chen comments on the Wall Street Journal social media rules.
-
I can see how expressing a political point of view or an opinion on a news story one is writing would be a problem. But any personal opinion? That sentences your staffers to be the most boring people on Twitter or Facebook. Twitter is basically virtual chit-chat; to chat you must express some time of opinion.
-
if you make a process like using social media too cumbersome, no one will use it.
- 3 more annotations...
Readers expect news to find them
Readers today expect the news to find them, so journalists should be leaders in using every social media tool at their disposal to make that happen, says Gina Chen.
-
The point of using social media isn’t that Facebook is popular and lots of people, particularly young people, hang out there. The point is the way people find the news today is they expect it to find them. If news organizations want to be valuable to their readers’, they not only need great content and interactive features, they need to to use these features. To me, what that means for news organizations is their staffs need to understand social media better than the readers, so they can lead, rather than follow.
What's an online-first newsroom?
Gina Chen discusses six attributes that she says form the foundation of an online-first newsroom.
-
Newspapers have struggled for decades with the idea that they have the story, but they can’t tell it until the next morning (or afternoon.) So now we have the Web. Use it. Don’t wait.
-
Every print story should have a Web element that’s meaningful, not just thrown in because, “you, know, we need that Web thing.”
- 1 more annotations...
Newspapers need to reinvent
Gina Chen compares modern reporters to the ice harvesters facing the invention of home refrigerators.
Journalist need to brand themselve on the Web
Gina Chen's advice on why journalists should start branding themselves today.
-
Journalists today need to market themselves. People need to be able to find your name, your blog, your Linked-In profile as they assess whether to talk to you, hire your, write about you.
Journalists, you’re not working for a mass medium anymore
Gina Chen runs us through some of her latest bookmarks and reminds us that the days of mass media are coming to an end.
-
To me, one of the biggest problems with the news business today is it still thinks of itself as a mass medium. Sorry, those days are gone. Abandon the old-time notion of trying to make every story relevant to every reader; you can’t.
-
If different news blogs are super relevant to niches, together they’ll grow a large audience.
Nine ways a journalist uses Twitter
Gina Chen is back with more practical advice on how journalists can make use of social media tools. This time, it's a basic how-to about Twitter.
A typical day in an online-first newsroom
Gina Chen takes a look at what a typical day in an online-first newsroom might look like.
-
You still need to engage readers through more traditional means — going to a school board meeting to meet officials and parents if you cover schools or having an informal coffee with sources.
-
And of course, you’ll still need to interview folks, do research and write stories.
- 1 more annotations...
Selected Tags
Related Tags
Sponsored Links
Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »
Join Diigo