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24 Oct 09

Use Social Media To Help Your Fans Tell a Story | Marketing Profs Daily Fix Blog

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social media IM

social media is about telling a good story.

Think about it. Why else are companies getting into Social Media if not to give their customers a compelling story to share with friends and colleagues? After all, you need to have a story worth talking about if you want them to spread positive word of mouth.

MarketingProfs: Become a Premium Member

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social media IM

brand evangelist has that same sense of ownership in the brand.

Find Backlinks in Popular CMS Platforms Using Advanced Search Operators | SocialSEO.com

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social media IM

Here are a few advanced search operators that can be used to find Elgg-powered websites. Most Elgg social networking websites

Viral Marketing Services and Viral Campaign Strategies | SocialSEO.com

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social media IM

The last couple of years have brought upon an entourage of social networking sites, including bookmarking and "voting" sites. This newer breed of social marketing has helped to build many company's brand and name recognition, site traffic, and backlinks.

Why The FTC Ruling Is Good For Marketers | Marketing Profs Daily Fix Blog

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IM social media

Credibility is critical for any industry, and particularly important for social media.
statement of the obvious: social media has arrived. Collectively, blogs, social networks, and online communities exert an enormous influence on commerce.
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- That the FTC is wading in is an acknowlegement of the power of social media, and it is only right to formalize the responsibility that comes along with that power.
- I found mommy bloggers, tech bloggers, and wine bloggers who downplay the influence of gifted products or travel, saying, in essence, “you can trust me, I have no obligation to say nice things about the products.”
- This perception—that gifts, travel, and other freebies cloud objectivity—is precisely the issue. All industries depend on trust and transparency as a context for business.
- But in social media, trust and transparency are the business. Social media is increasingly a primary influence on how we perceive products and brands.
- As marketers, we’re figuring out the best way to participate in social conversations and networks—turns out that paying to influence bloggers is not the way to go.

In Search Of Excellent Thought Leaders | Marketing Profs Daily Fix Blog

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IM thoughtleadershop social media

thought leadership marketing
thought leadership marketing is a competence based marketing approach (from an academic perspective) and requires the thought leading company to “live” their message, much the same way that the companies in In Search of Excellence embody the eight basic principles.
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- thought leaders are idea generators and excel at sharing those ideas with the customers from whom they’ve derived the problems to think about.
- tangible activity in the market and with live customers.
- inherently customer centric
- “embedded innovators” and “embedded marketers.” They live in the marketplace that they serve and their thought leading is borne of the questions and issues from the marketplace.
- expand the role of thought leadership
- actually solving the customer problems.
- to the staff
- every worker should be “seen as a source of ideas, not just acting as a pair of hands.”
- leverage their intellectual capital
- stay reasonably close to the businesses they know, expemplary thought leaders work on issues that they have intimate knowledge of,
- company that works in metal plating isn’t likely to produce thought leadership material related to lampshade manufacturing.
- Thought leading companies don’t fill their ranks with hoards of researchers, but rather they hire and cultivate a handful of luminaries that can carry the intellectual weight of a thought leader in the industry.
- “social media enable” their employees are no different in that they’re fanatical about their values, philosophy and core competency while simultaneously affording automony at the line level allowing their thought leaders and employees to engage customers in a meaningful dialogue without violating any company values.
- The simple fact is that before a company can seek to attain the status of a thought leader, it needs to be a highly-functional and effective organization with extraordinary competence in their market.

22 Oct 09

Social Marketing Services & Social Marketing Campaign

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domain IM jobs

14 Oct 09

Best AT&T Netbook Deal | Free Cell Phone Deals

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netbooks news writing IM jobs promo

13 Oct 09

Your Website's Missing Ingredient : MarketingProfs

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marketingprofs IM tips

When websites fail, most often it's because they do not function effectively as your primary communication tool.
There is something artificially comforting about putting your faith in seemingly logical yet unfathomable solutions based on indecipherable scientific modeling and overhyped research analysis, all brought to you by computer scientists and mathematicians who never ran a marketing department or launched a new product or business.
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- Business leaders have adopted the attitude that "It must be right, because I sure as heck don't understand it." And when everything goes wrong or results are anemic, well, "What are you going to do? It's not my fault; it looked good on paper."
  
  Ad agencies and Wall Street have been getting away with this kind of bunkum for decades, and look at the mess they've made.

Ten Steps for Creating a FANtastic Facebook Fan Page : MarketingProfs

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facebook IM tips

08 Oct 09

Google Trends

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google trends statistics tools seo research web IM

23 Sep 09

The Freelance Home Writer: Little Known Websites that Offer Upfront Pay for Freelancers

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freelance forums writing IM

10 Sep 09

How to Track 500 Business Blogs in 10 Minutes a Day

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blog blogging searchengine socialmedia howto rss monitoring conversational search IM

For discussion boards, you can use Boardtracker or Omgili to conduct a search of conversations about your brand, your competitor, or your niche across several different forums and then subscribe to ithe results via RSS. Put the resulting feeds in the archive folder.
Summize is the best Twitter () search engine available.

10 Steps to Building an Online Media Empire

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social media blogging seo resources IM

Business White Papers, Webcasts and Case Studies | BNET

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seo resources tools lists IT IM

Social Networking: Brave New World or Revolution from Hell? A look at the phenomenon of Social Networking and the implications for Businesses - White Papers, Webcasts and Case Studies - TechRepublic

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techrepublic IT IM tools resources freebies ebooks

White Papers, Webcasts and Case Studies - TechRepublic

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seo IM tools resources lists ebooks freebies

Capitalizing on the real estate market with social media | Wealth

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social media real estate IM

If you aren’t using these powerful tools to position yourself as the expert, attract your new prospects, engage them in conversation, and convert them into raving fans you’re missing the boat.