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Suhit Anantula's Library tagged iphone →  View Popular

25 Jul 08

iPhone Platform: What We Can Learn From Tap Tap Revenge

  • But I think there is something even more important to notice about Tap Tap's success. When Seth Godin released his first marketing book, Permission Marketing, he gave away the first four chapters for free via pdf to over 150,000 people. It generated a lot of buzz about the book and was a big factor in the book's success when it eventually became available in hardback. So when he followed up with Unleashing The Ideavirus, he went one step further. He gave away the entire book for free in pdf (it still is available free). Seth says that over 2mm copies were given away. And yet when the book was published in hardback it went to #5 on Amazon. It was a demonstration of the very tactics Seth was evangelizing in the Ideavirus book. Seth asserted that by giving away your product early to your greatest fans who will do more work and put up with a less than optimal experience, you prime the pump for the mass market. That's because your early fans will spread the ideavirus and market the book for you.
  • That said, Tap Tap Revenge did get into the app store in the first week and that may be all one needs to get the "first mover advantage."

WordPress for iPhone

  • Thanks for that. Nice one...now, I just need to buy the iPhone. - suhit_a on 2008-07-24
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