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Is a Food Revolution Now in Season? - NYTimes.com
They have encouraged the growth of farmers’ markets and created such a demand for organic, natural and local products that they are now sold at many major grocers, including Wal-Mart.
Eating Food That’s Better for You, Organic or Not - NYTimes.com
Today, most farmers who practice truly sustainable farming, or what you might call “organic in spirit,” operate on small scale, some so small they can’t afford the requirements to be certified organic by the government. Others say that certification isn’t meaningful enough to bother. These farmers argue that, “When you buy organic you don’t just buy a product, you buy a way of life that is committed to not exploiting the planet,” says Ed Maltby, executive director of the Northeast Organic Dairy Producers Alliance.
The Hartman Group : HartBeat : Organics Today: Who’s Buying and What’s Next
# A renaissance within the Culture of Food itself has brought increasing cultural focus on formerly fringe food categories, notably local and artisan products, as well as categories that may link by dotted lines to organics, but can also stand on their own (including fair trade, humane, cage-free or free-range).
# Consumer interest may be waning as “organic” comes to mean so many things to consumers that it represents no one thing for everyone.
The ‘Organic’ Stamp - Does It Mean That Food Is Safer? - NYTimes.com
Meanwhile, consumers are becoming more skeptical about certification, said Laurie Demeritt, president of the Hartman Group, a market research firm.
Some shoppers want food that was grown locally, harvested from animals that were treated humanely or produced by workers who were paid a fair wage. The organic label doesn’t mean any of that.
“They’re questioning the social values around organics,” Ms. Demeritt said.
Emily Wyckoff, who lives in Buffalo, buys local food and cooks from scratch as much as possible. Although she still buys organic milk and organic peanut butter for her three children, the organic label means less to her these days — especially when it comes to processed food in packages like crackers and cookies.
Observatory - Testing May Help Verify Foods Labeled Organic - NYTimes.com
Organic foods command premium prices at the supermarket, and wherever there is extra money to be made there is a possibility of fraud. Most organic producers adhere to certification standards, but there is little if any product monitoring at the retail level. So an unscrupulous producer could substitute a conventional food for an organic one. After all, organic milk doesn’t look any different from ordinary milk, right?
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