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The problem with this interpretation is that these failures - which are common, but largely unexamined and unpublished because no one likes to admit they failed - are part and parcel of the process of negotiating how we can use these new tools in business

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any company that lacks a vital core of Gen F employees will soon find itself stuck in the mud.

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By the time the campaign was over, volunteers had created more than 2 million profiles on the site, planned 200,000 offline events, formed 35,000 groups, posted 400,000 blogs, and raised $30 million on 70,000 personal fund-raising pages.

"When we first a

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we're beginning to see the beginnings of "social search"

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Take video-sharing Web site YouTube. The four-year-old site boasts 350 million unique viewers each month and is now the second-largest search engine on the web after Google (GOOG), according to Benjamin Faes, head of YouTube for Europe, the Middle East, a

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So I'm supposed to upset that I don't know how to skin an animal?

'I often wonder whether real conversation in real time may eventually give way to these sanitised and easier screen dialogues, in much the same way as killing, skinning and butchering an a

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