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Brand Building Through Search & Social Media

A company's brand is its cornerstone. Given that, building your brand requires a balance of marketing efforts across various channels. Fortunately, search and

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Branding Brand Search Social Media

25 Aug 09

How to bring together social media and e-mail marketing

Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.

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Email E-mail Social media marketing

10 practical tips for Facebook fan pages

Social media is a two-way conversation, and you need to be present and active to make it work. Follow this guide to fostering more loyal fans.

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Social Media Facebook fan page practical

5 reasons Twitter simply doesn't matter

Is Twitter the most powerful communications platform to ever emerge? Or an unwieldy, untargeted time-suck for the narcissistic? Here are a few reasons it could be considered the latter.

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Social Media Twitter

04 Aug 09

Will Twitter prevail where others failed?

While it's important to consider Twitter's current benefits, it is also relevant to think about its likely trajectories. As web history shows us, not all glittering online media trends can be turned into marketing gold.

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Twitter Social Media

5 social media strategies you need

Your brand is going social, whether you like it or not. Here's how you can embrace social media rather than being dragged in reluctantly.

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Social Media Strategy

27 Jul 09

What your audience is looking for in a widget

Different widgets are suited for different environments and consumer needs. Find out why social widgets are your best bet for reaching users.

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Social Media Audience Widget

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