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Quickly Diagnosing Problems in Analytics
If your boss is anything like mine, you don't just hand over reports and call it a week/month/quarter/etc. When traffic jumps or drops, you're asked to explain not only what happened, but why it happened. For any online marketer, this means a deep dive into your data. But how do you extract meaning from the numbers quickly?...
5 reasons marketers hate web analytics
Some marketers make excuses for why their analytics aren't up to par, but these defenses are flimsy at best. Here are the real reasons behind -- and solutions to -- these common complaints.
8 Core Elements For Attribution Modeling Beyond The Last Click
Search marketers often benefit from the last ad clicked model because search is far down the purchase funnel. But limiting your analysis to just that is like
What Click-Through Rate Can You Expect From Twitter?
For social media marketers, an important question has remained unanswered, what sort of click-through rate can you expect on Twitter?
Web Analytics Increasing In Importance
Web Analytics Increasing In Importance - 06/18/2009
Why you shouldn't fear custom analytics
Personalized metrics solutions aren't as complicated as you might think, and they can provide a far more detailed picture of your online efforts. Find out how.
Engagement metrics evolve beyond CTR along with Web display ad technologies
The New York Times ran an article on May 31 titled Put ad on Web. Count clicks. Revise. However, most savvy online marketers and Web publishers have known for some time that it's not nearly so simple to measure the effectiveness of online display ads, and developments in Web analytics and rich media are driving innovation in the space with the goal of providing more exact ways to examine how ads affect online consumers.
How to gain greater insight from analytics
Analysis of site traffic and visitors' resulting actions can help you determine the value being delivered by each publisher. Here's how you need to refine your strategy.
Web analytics tools should measure social media
If you are responsible for a Web site, it is easy to believe that you are well prepared to capitalize on a surprise influx of visitors driven by social media and viral behavior. However, most Web analytics tools today were designed for Web 1.0 -- a world where visitor behavior did not change in a flash. Luckily, new types of technologies designed for these kinds of behavioral analysis are emerging. Known under various names such as associative, temporal or affinity databases, these solutions are reaching the level of maturity, scalability and performance necessary to handle Web data.
Google Analytics Now Considers Bing A Search Engine
As promised, Google Analytics is now logging traffic from Microsoft's new Bing search engine into the search engine traffic source category, rather than in
Time Spent Is The Right Metric To Measure Engagement
Time Spent Is The Right Metric To Measure Engagement - 06/03/2009
Social media and video measurement take world of Web analytics to next level
When Omniture announced a new solution to measure the success of Facebook applications last week, it was just another example of the growing complexity of analytics and the expansion of analytics beyond Web sites to social media content hubs such as YouTube, Facebook and blogs. In a way, experts say, the term 'Web analytics' itself is becoming a bit of a misnomer.
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