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Newspaper Advertising: Online Lessons Learned
The need for quality journalism isn't going away, and the need for advertisers to reach consumers in highly trusted journalistic environments doesn't either.
Why Interactive Advertising Needs a Creative Revolution
The industry's obsession with click-through rates results in messages that are rarely entertaining or amusing and are overly reliant on verbal hard sell.
Everything That Streams Must Converge
Two recent developments move forward the marriage of TV and Web content.
Advertising Optimization: Not Just for the Direct Guys
Milan Martin says with the tools and the technology we have today, there's no excuse for an agency not to measure, optimize and then measure again.
Eastern Europe Web Ad Market Holds Opportunity and Challenge
Individual markets like Russia, Poland, and Latvia are at varying levels of maturity, but some think they must work together to mirror Western European growth.
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