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African Americans Most Active Users of Mobile Web
Nearly half of African Americans have accessed the Internet from a mobile device, according to a new Pew report.
Web Video 'Protail' As Entertaining As TV
Study: Web Video 'Protail' As Entertaining As TV - 07/07/2009
Web Analytics Increasing In Importance
Web Analytics Increasing In Importance - 06/18/2009
Engagement metrics evolve beyond CTR along with Web display ad technologies
The New York Times ran an article on May 31 titled Put ad on Web. Count clicks. Revise. However, most savvy online marketers and Web publishers have known for some time that it's not nearly so simple to measure the effectiveness of online display ads, and developments in Web analytics and rich media are driving innovation in the space with the goal of providing more exact ways to examine how ads affect online consumers.
Social media and video measurement take world of Web analytics to next level
When Omniture announced a new solution to measure the success of Facebook applications last week, it was just another example of the growing complexity of analytics and the expansion of analytics beyond Web sites to social media content hubs such as YouTube, Facebook and blogs. In a way, experts say, the term 'Web analytics' itself is becoming a bit of a misnomer.
Make the most of your mobile Web creative
Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer their tips on optimizing mobile Web creative.
Squeezing More SEM Information From Web Analytics
Get more out of your search engine marketing campaign by squeezing more out of your analytics package.
On-Site Optimization Processes
A look at the key roles that navigation, linking, design, and content play in Web site optimization.
Don't Ignore Your Sitemap!
Many sites have underutilized sitemap pages. It's really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.
For Better or For Worse; Magazines vs. TV vs. The Web
For Better or For Worse; Magazines vs. TV vs. The Web - 04/07/2009
Mobile Web Usage Higher in China Than U.S.
A larger percentage of people in China own Web-enabled phones and they are more likely to use them to access the Web.
Eastern Europe Web Ad Market Holds Opportunity and Challenge
Individual markets like Russia, Poland, and Latvia are at varying levels of maturity, but some think they must work together to mirror Western European growth.
Is SEO Your Priority? Avoid All-Flash Web Sites
You can't create an all-Flash site and expect the same results that you could get from a pure HTML Web site.
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