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1 in 3 Kids Think Top Search Rankings Most “Truthful”
A new and wide ranging report from the UK regulatory agency Ofcom about media literacy finds that 32 percent of UK kids aged 12-15 years old believe that the
Using negative keywords to improve paid search campaigns
One of the most frequently overlooked ways to improve click-through rates (CTRs) on paid search campaigns is the effective use of negative keywords. Negative keywords are used to filter search impressions that include words or phrases unrelated to the product or service you are selling.
9 Problems With Paid Search, 9 Real Tactics To Solve Them
A few years ago, I never would have been thinking about what Paid search wasn't good for. Clicks were cheap, ROI was through the roof, and I was one of the
Brand Building Through Search & Social Media
A company's brand is its cornerstone. Given that, building your brand requires a balance of marketing efforts across various channels. Fortunately, search and
10 tactics for lowering your website's bounce rate
Are visitors abandoning your site shortly after arriving? Incorporate this analysis into your efforts to help maximize your paid search campaign's ROI.
Searching Social For Search
Searching Social For Search - 08/17/2009
5 Tips For Getting Good Paid Search Clients
There’s no shortage of criteria for choosing a good agency. Reports, ratings, opinions, and referrals are traded freely and openly as you might expect in any
Creating Synergies With Organic & Paid Search
It's no secret that SEO is but one tactic which can be used to drive traffic to your site. Anyone who has managed SEO and paid search campaigns can easily
Five More Search Tools You May Not Know … But Should
Have you ever needed to see the search results for another city -- maybe because you want to see what PPC ads are shown somewhere else? Have you ever needed to
Giving Credit To Keywords Where Credit Is Due
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that
Real time social search engines; beyond the catch phrases
With all the buzz about real-time social search engines, what's the facts? What are they and what's the evolution of social search?
5 SEO Tips For Nabbing International Search Real Estate
Though the housing market continues to plummet in the United States, real estate on the search results page is as competitive as ever as marketers try to nab
Key search marketing tip: Get your keywords organized
Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.
The symbiotic relationship between email and search
Search and email are not mutually exclusive. As online consumption habits have shifted in dramatic fashion, so too should your email and search strategy.
Search Won't Solve TV's Content Discovery Problem
Search Won't Solve TV's Content Discovery Problem - 06/11/2009
Google Analytics Now Considers Bing A Search Engine
As promised, Google Analytics is now logging traffic from Microsoft's new Bing search engine into the search engine traffic source category, rather than in
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