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Make your e-mail work even better on budget
E-mail marketing is the most popular form on online lead generation in the US, according to recent research from Clash-Media. Seventy-five percent of organizations use it. In addition, the Center for Media Research believes that 81% of businesses plan to increase spend on email by the end of the year.
5 email marketing trends so far in 2009
The first half of 2009 has proven that email marketing is more popular than ever, and marketers are learning the ropes fast.
How to bring together social media and e-mail marketing
Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.
Ambiguity in Marketing
Ambiguity in Marketing - 08/17/2009
E-mail leaks can challenge businesses
E-mail is one of the most important tools of communication for companies, but security risks can make using the channel a challenge. As we saw with the Twitter hack last month, sensitive information in circulating via e-mail and if this is hacked can leave a company's private plans exposed. In addition, a company can be at risk if their customer's private data becomes exposed.
The truth about 5 email misconceptions
Email marketing certainly has its challenges, but rumors of its demise have been exaggerated. Use these tips to overcome some of the biggest messaging myths and guarantee smooth delivery.
Six of the e-mail marketing trends you'll see in 2009
With the rapid adoption of social networks and Web 2.0, marketers view e-mail through a new lens. Now an established online marketing channel, e-mail has an average ROI of nearly $40 for every $1 invested. Marketers no longer view e-mail as an acquisition-only channel and see its value as a tool for managing customer relationships and stewarding brands. The array of case studies and best practices shared by e-mail marketing vendors and their clients testify to the value of e-mail as a marketing channel and as media itself.
Geo-Targeting, Even For Email
Geo-Targeting, Even For Email - 07/21/2009
How to turn your email program into a dialogue
Building greater customer dialogue into emails has a number of tangible benefits. Check out these ways to liven up messages and add the element of conversation.
4 critical steps for reliable email testing
Before launching an email campaign, you need to know what's effective and be able to prove it. Every good testing strategy should have these key elements.
7 steps for launching your email program
Email campaigns aren't as simple as slapping together a message and sending it. Find out what you need to do before you hit the send button.
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