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12 Oct 09
Using negative keywords to improve paid search campaigns
One of the most frequently overlooked ways to improve click-through rates (CTRs) on paid search campaigns is the effective use of negative keywords. Negative keywords are used to filter search impressions that include words or phrases unrelated to the product or service you are selling.
04 Jun 09
Case study: A Facebook campaign that connected
College students are an elusive bunch. See how Adobe engaged this audience with an innovative social media experience.
21 Apr 09
Your Search Campaign Needs Two Brains
Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch.
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