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19 Jun 09

Engagement metrics evolve beyond CTR along with Web display ad technologies

The New York Times ran an article on May 31 titled Put ad on Web. Count clicks. Revise. However, most savvy online marketers and Web publishers have known for some time that it's not nearly so simple to measure the effectiveness of online display ads, and developments in Web analytics and rich media are driving innovation in the space with the goal of providing more exact ways to examine how ads affect online consumers.

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Analytics Metrics Web Display Ad

04 Jun 09

10 keys to a homepage takeover ad that works

Thinking about a homepage takeover? Consider these do's and don'ts before developing a creative strategy.

www.imediaconnection.com/...23305.asp - Preview

Website Homepage takeover ad

06 May 09

Performance Ad Metrics Slowly Shifting

Performance Ad Metrics Slowly Shifting - 04/13/2009

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Analytics Performance Ad Metric

25 Mar 09

Eastern Europe Web Ad Market Holds Opportunity and Challenge

Individual markets like Russia, Poland, and Latvia are at varying levels of maturity, but some think they must work together to mirror Western European growth.

www.clickz.com/3633161 - Preview

Advertising Web Ad Europe

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