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29 Oct 09
One of Four Omnipresent Media Beings You Can Trust
I checked out a week's worth of "The Dr. Oz Show," figuring I'd atone by immersing myself in his well-scrubbed banter.
12 Oct 09
1 in 3 Kids Think Top Search Rankings Most “Truthful”
A new and wide ranging report from the UK regulatory agency Ofcom about media literacy finds that 32 percent of UK kids aged 12-15 years old believe that the
Using negative keywords to improve paid search campaigns
One of the most frequently overlooked ways to improve click-through rates (CTRs) on paid search campaigns is the effective use of negative keywords. Negative keywords are used to filter search impressions that include words or phrases unrelated to the product or service you are selling.
Analyzing TV 'On-Air' Promos With Online Ad Metrics
Analyzing TV 'On-Air' Promos With Online Ad Metrics - 10/08/2009
03 Oct 09
Internet influences film audiences
If marketing mavens want to reach younger moviegoers when promoting their films, they need to embrace social networks or risk being ignored..Film News, news from the entertainment source: Variety.Internet influences film audiences.
Omniture and ComScore form partnership
Web analytics firms comScore and Omniture have formed a partnership in order to better analyze and track online audiences. Together the companies will create a unified measurement service for publishers and advertisers, they announced Monday.
Quickly Diagnosing Problems in Analytics
If your boss is anything like mine, you don't just hand over reports and call it a week/month/quarter/etc. When traffic jumps or drops, you're asked to explain not only what happened, but why it happened. For any online marketer, this means a deep dive into your data. But how do you extract meaning from the numbers quickly?...
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