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Twitter to Finally Cash-in on Twitter Sensation
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Learning Twitter? Don't Take Your Cue From These Ad Agencies - Agency News - Advertising Age
level of blogging and tweeting began to rise after we shared [the guidelines]
with them."
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Another, Razorfish, "encourages our employees to be on Twitter," said David
Deal, the agency's VP-marketing. "Our CEO, Bob Lord, is one of those voices, and
openly tweets, as do many employees on various levels. It's part of a deliberate
strategy, along with Facebook, YouTube, employee blogs and more traditional
forms of brand building such as speaking events. It's important we practice what
we preach."Drafting guidelines
Mr. Deal said Razorfish uses Twitter
to announce company news; raise awareness of thought leadership by linking to
research pieces; drive traffic to the company blog; build employee morale by
congratulating staffers for use of the tool; and as a recruitment tool by
posting job opportunities.It is one of few shops (Campbell Mithun, @cmithun, is another) whose
authors sign their Twitter posts, something that it does to reflect
accountability and accessibility. The agency has gone so far as to draft
guidelines for social-media use for staffers to help them be more effective. "I
think it actually makes them more comfortable," Mr. Deal said. "Their level of
blogging and tweeting began to rise after we shared [the guidelines] with them."
Coke, Pepsi Make Nice on Twitter - Advertising Age - DigitalNext
Amnesia Razorfish Promotes 'Public Hug'
Posted by Abbey Klaassen on 07.01.09 @ 05:22 PM
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Yes, even hardcore rivals can be social-media friends (or followers, at least). Earlier today Amnesia Razorfish launched an experiment to see if it could get the cola brands to follow each other on Twitter. It tweeted the original challenge and then documented the results and the full story of how it all went down on its blog.
Coke was first to say a "gracious (but competitive) hello" to Pepsi and follow its rival. Later Pepsi responded with its own greeting, tweeting "Can rivals and tweeps coexist? We're willing to find out. :)" Both are now following each other. You know what they say about keeping your friends close and enemies closer.
www.twitter.com/cocacola
www.twitter.com/cocacola
www.twitter.com/pepsi
www.twitter.com/pepsi
The Tweet that started it all, from Amnesia Razorfish's Iain MacDonald.
The Tweet that started it all, from Amnesia Razorfish's Iain MacDonald.
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Amnesia Razorfish Promotes 'Public Hug'
<script type="text/javascript">
yahooBuzzArticleHeadline = "Brands on Twitter: Coke, Pepsi Make Nice With Each Other";
yahooBuzzArticleSummary = "Yes, even hardcore rivals can be social-media friends (or followers, at least).";
yahooBuzzArticleType = "text";
</script>
<script src="http://d.yimg.com/ds/badge2.js" type="text/javascript" badgetype="logo">http://adage.com/post?article_id=137709</script>
Yes, even hardcore rivals can be social-media friends (or followers, at least). Earlier today Amnesia Razorfish launched an experiment to see if it could get the cola brands to follow each other on Twitter. It tweeted the original challenge and then documented the results and the full story of how it all went down on its blog.
Coke was first to say a "gracious (but competitive) hello" to Pepsi and follow its rival. Later Pepsi responded with its own greeting, tweeting "Can rivals and tweeps coexist? We're willing to find out. :)" Both are now following each other. You know what they say about keeping your friends close and enemies closer.
www.twitter.com/cocacola
www.twitter.com/pepsi
The Tweet that started it all, from Amnesia Razorfish's Iain MacDonald.
10% Of Twitter Users Account For 90% Of Twitter Activity
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What's it mean? Bill Heil and Mikolaj Piskorski, who wrote up the study for HBR, conclude:
This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.
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