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Tim V's Library tagged social-media →  View Popular

15 May 09

Advertising on Social Networks - eMarketer

  • While promotion on Facebook is primarily about reaching out to consumers, MySpace is about having them come to you. The key is to create a brand profile page that has informative, interesting content and appealing visuals.
03 Mar 09

Shops Seek Control in Social-Media Space - Advertising Age - Special Report: Media Agency of the Year 2009

  • more than 22% of 18- to 24-year-olds say they are watching less TV since they started using social-networking sites.
  • they tend to be defined in campaign terms rather than the kinds of inside-out transformations of culture and organization that companies such as Zappos have pulled off.
  • 5 more annotations...
24 Feb 09

Facebook, MySpace Become Mainstream Marketing Vehicles - Advertising Age - Digital

  • "MySpace has evolved into an entertainment portal with a social-networking component to it," said Scott Symonds, executive media director at AKQA.
28 Oct 08

Blog Influence on Consumer Purchases Eclipses Social Networks

  • * Blogs influence purchases: One half (50 percent) of blog readers say
    they find blogs useful for purchase information.
    * Blogs sway more purchases among readers than social networks: More
    frequent blog readers say they trust relevant blog content for
    purchase decisions than content from social networking sites.
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