google_ad_client = "pub-4959673458109136";
google_alternate_color = "FFFFFF";
google_ad_width = 125;
google_ad_height = 125;
google_ad_format = "125x125_as";
google_ad_type = "text";
google_ad_channel ="";
google_color_border = "";
google_color_link = "";
google_color_bg = "";
google_color_text = "";
google_color_url = "";
google_ui_features = "rc:0";
//--></script>
<script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript">
</script><script>window.google_render_ad();</script>
White space is good
The temptation to fill up “the empty space may win out over good graphic design practices. It may not seem obvious, though it can be tempting to add extraneous messages in your advertisement, ultimately drawing the reader’s attention away from your primary message. The result is a crowded ad design, lessening its visual impact.