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HOW TO: Build Your Personal Brand on Twitter
By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience.
May The Tweets Be With You | Twitter Blog
Biz clarifies Twitter's position on trademarks and branding. In a nutshell: still open usage but be original and make good things. (c/o Techcrunch)
How to Weather a Twitterstorm | Advertising Age
A marketing focused piece looking at how companies can successfully deal with a mob-driven uproar on the Twittersphere (c/o Mashable)
Eight Lessons Learned as a Brand on Twitter | Rick Klau's weblog
What did Blogger learn by using Twitter as a way to communicate directly with users.
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