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23 Dec 09

Op-Ed Columnist - The Protocol Society - NYTimes.com

"In the 19th and 20th centuries we made stuff: corn and steel and trucks. Now, we make protocols: sets of instructions. A software program is a protocol for organizing information. A new drug is a protocol for organizing chemicals. Wal-Mart produces protocols for moving and marketing consumer goods. Even when you are buying a car, you are mostly paying for the knowledge embedded in its design, not the metal and glass."

www.nytimes.com/...22brooks.html - Preview

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