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Watch NOW! SNOB Style takes a trip into Beverly Hills to chat with Barbie Rocks designer, Layna Friedman to get the scoop on the ultimate luxury jewelry line.

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Meghan Fabulous is FABULOUS! Not only is she one of my very best friends but when it comes to color, creativity, and fun this girl has it all. Her designs are worn by some of the most fashionable stars in Hollywood and we had the opportunity to get a tour of her funky design space and learn all about her collections and what is on tap for the future.

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When it comes to designing fashionable clothing and jeans partners, Joie Rucker and Michael Glasser, have it down with Rich and Skinny. These business partners have taken all their knowledge from the fashion industry and created the BEST new jean line....MUST HAVE!

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SNOB Style stops by the Venice Beach offices of Aviator Nation to chat it up with Owner & Designer Paige Mycoskie. We get the scoop about this vintage inspired, one of a kind, California Casual Men's and Women's clothing line.

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Fred Segal Fun is my favorite West Side shopping spot. This boutique is known around the globe so I had to step in and chat with Patrick about what brands are hot and show off some their favorite looks.

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The queen of jersey,Rachel Pally, let us in her Hollywood Hills home so we can chat all about her clothing line. We find out about her personal favorite styles as well as how she stumbled over her idea to create a dress that can be worn many different ways.

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Intuition is the home of the Must Have...if it is Hot and Celebs are wearing it, Intuition has got it. Owner and buyer Jaye Hersh has built her successful business around giving LA's fashionsita what they want. We chat with this queen of knowing what is HOT and hear how she got her start and why she is so good at what she does.

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Lisa Rinna's valley bound boutique,Belle Gray, is known for much more than its ulta fashionable celebrity clients. This chic and stylish boutique offers all the women of LA valley the contemporary labels they need to own.

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I have been shopping at Planet Blue forever, and it was actually my very first account when I had my clothing line. This beach boutique is known for selling all the Must Haves as well as showcasing brand new talent. We talk to the adorable Jen Rossi and hear how she picks out all the fashionable merchandise for this Malibu staple.

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The star of The Hills, Lauren Conrad, gives SNOB Style an exclusive interview and shows us her fashionista side and introduces us to her new collection. We get the scoop on how she comes up with the ideas for every collection and what projects she has in the future.

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SNOB Style took a trip to downtown LA to visit our good friend Josh Christopher from Daftbird to hear his story about how he created his hugly successful clothing line and what he has planned for the future!

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Josh Christopher Daftbird video SNOB Style TV Designer Erika Stanley

We got the opportunity to vist Eric Kim, the successful owner of Monarchy clothing. We learned so much from our vist about how he got started and why Monarchy is such a leader in the apparel industry.

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See how this successful LA designer,Corey Lynn Calter, creates her collections

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As seen on E! News, SNOB Style's Erika Stanley shows you step-by-step how to do the HOT Summer Trend...Tie Dye. Celebs like Lauren Conrad, Jessica Alba, Ashley Simpson, & Rachel Bielson are just a few that can't get enough of the trend, and now you can...SNOB It Yourself!

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SNOB Style's Erika Stanley takes you behind the velvet ropes to introduce you to the HOTTEST Designers and Boutiques.

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