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19 Sep 08

Thanks, Augie » Blog Archive » The importance of buy-in

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Mad Men buy-in PR

20 Aug 08

The Social Media Press Release: What Is It And Why You May Need It - Robin Good's Latest News

Long article about social media releases

www.masternewmedia.org/...social_media_press_release.htm - Preview

press releases social media PR communications tool lesson tips robin

31 Jul 08

Scobleizer — Tech geek blogger » Blog Archive Cuil: Why I’m trying to get off of the PR bandwagon… «

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15 Jul 08

PR Web In Plain English

online PR as described by Common Craft

www.youtube.com/watch - Preview

online PR PR 2.0 PR

Bloggers and journalists embrace professional motion blur

Changes in technology = changes in career lines

www.socialmediatoday.com/...37498 - Preview

PR journalism changes in technology

I just think we cannot afford to operate in our silos anymore.
we have no other option but to embrace the blur.

PR 2.0: Facebook is a Beacon for Bad PR

Post about Facebook & PR

www.briansolis.com/...book-is-beacon-for-bad-pr.html - Preview

PR 2.0 online communications bad PR PR communications

globeandmail.com: 'Diversity' is behind Radio 2 changes? What a bunch of twaddle

Globe & Mail criticizing PR

www.theglobeandmail.com/...TPStory - Preview

(PR twaddle.)
To the thousands of letters from listeners, the CBC's "Audience Relations" spin doctors gave bland thanks for taking an interest.
4 more annotations...
- the massive commercialization of an artistic network. (I picture them with their fingers in their ears: "La la la la la!" ) We have changed, with our hundreds of pages of impassioned arguments, not a single intention or plan.
- It is a self-fulfilling prophecy. (We've seen this strategy before: Remember when Via Rail gradually cut back its train routes all over the country, and then pointed to the fact that no one was taking the train any more, as justification for further cuts?)
- who create and consume intelligent art.
- the most irritating of the propaganda lines put out by the CBC is that such a limiting of available culture is done in the name of musical "diversity."

03 Jun 08

Event Manager Blog

www.eventmanagerblog.com - Preview

event management communications PR

02 Jun 08

PR Secrets for Startups

Suggested reading by Mel McBride

www.techcrunch.com/...pr-secrets-for-startups - Preview

PR startup secrets

companies marketing at audiences
Now it’s about listening and, in turn, engaging influencers and stakeholders on their level. It forces PR to stop broadcasting and start connecting.
23 more annotations...
- It is a chance to not only work with traditional journalists, but also engage directly with a new set of accidental influencers, and, it is also our ability to talk with customers directly.
- without insulting everyone along the way.
- The evolution from PR 1.0 to PR 2.0 will result in more informed, effective, and meaningful Public Relations, without a version number. It’ll just be good PR.
- It means you have to start thinking about things more intelligently, differently, and personally.
- you need to know the secrets
- can’t
- Bloggers and journalists
- Anyone can write a press release and blast it to a bunch of people.
- Having existing relationships and the ability to show previous results is not optional.
- If they can’t sell you on your product, how do you expect them to sell it to skeptical bloggers and journalists.
- It doesn’t hurt to introduce yourself to bloggers or reporters offline and online
- Read and comment on their work.
- determine realistic goals and objectives that will help your business get to the next step.
- it will reveal who your customers are and where they go for information
- Allowing journalists and bloggers adequate time to prepare is critical. They’re busy and they need more than an hour to digest and write a story.
- Perception is everything. Do the legwork and the outreach that contributes to the reputation you wish to earn and maintain.
- if visitors aren’t reminded as to why they’re there or if the process is at all too cumbersome, the conversion ratio of visitors to users will quickly diminish.
- Customize the News For Each Influencer to Make His Or Her Job Easier
- this is about building individual relationships and not about broadcasting spam.
- First impressions are everything, and publicly showcasing your company, on stage, online, in print, or via broadcast media, requires nothing less than a polished, personable, and contagious presentation.
- Contribute to the value of the conversation
- Don’t break your news on your own blog!
- Online conversations are distributed and it now requires PR to identify the relevant silos that reach valuable niche markets.

29 May 08

Fashion Design Council of Canada — Official Website

Potential internship, job or volunteer opertunity?

www.lorealfashionweek.ca/...fdcc.html - Preview

internship fashion PR events event management opportunity

28 May 08

Blogger Relations 101 | Online Marketing Blog

Tips

www.toprankblog.com/...blogger-relations-101 - Preview

blogging blogger relations communications PR tips

27 May 08

A Whole Lotta Nothing – Dear PR people: How to Pitch Bloggers

Tips for PR re: blogging

a.wholelottanothing.org/...r-people-how-to-pitch-bloggers - Preview

tips blogging PR communications

26 May 08

Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies

A page to consider and reread when engaging in blogger relations.

bloombergmarketing.blogs.com/...sometimes-its-t.html - Preview

PR lessons tips blogging

Journalism schools: Home of future corporate communicators | Article | Social Media

Food for though for communicators

www.ragan.com/...dirmod.asp - Preview

PR communications discussion

22 May 08

Should you ghostwrite a blog for the CEO? | Article | ZArticle - Public Relations

A worthwhile thought…

www.ragan.com/...dirmod.asp - Preview

communications discussion PR

16 May 08

Get Satisfaction - People-Powered Customer Service

Link suggested to PR people by Melanie McBride

getsatisfaction.com - Preview

discussion help PR Reference socialmedia tool web2.0 communications

15 May 08

Web Ink Now: The dumbest Public Relations person in the world?

Commentary on poor press releases

www.webinknow.com/...the-dumbest-pub.html - Preview

communications discussion funny learningtool onlinePR PR socialmedia

melanie mcbride online

Online PR prof's page

melaniemcbride.net - Preview

onlinePR learningtool communications PR socialmedia mcbride education

11 May 08

Torontoist: Harley On The MTA

Value of communications in the workplace

torontoist.com/...harley_on_the_m.php - Preview

PR communications socialmedia

08 May 08

Online PR course

Melanie's course links for Online PR course

del.icio.us/mcbridecourses - Preview

onlinePR PR socialbookmarks Week1 practice

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