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Wesley Shu

Wesley Shu's Public Library

22 Dec 09

Pringles Prints - Case Studies - IDEO

  • Eager to build on this success and reinvent the Pringles product line, Procter & Gamble turned to IDEO, a long-standing collaborator. With few guidelines from Procter & Gamble, IDEO set out to discover the key to uncovering a chip that offered an added level of engagement and enjoyment.



    Applying IDEO's human-centered design approach, the Zero20 practice interviewed kids and moms about snacking, lunching, and eating habits. After identifying several key opportunity areas—foremost, the idea of a chip with entertainment value—the team generated hundreds of concepts and dozens of prototypes. Through a collaborative selection process with stakeholders, the Pringles Prints platform emerged.

Chemical & Engineering News: Business - Corporate Star Search

  • While still at P&G, Stiros says, he personally supervised a project to come up with a laundry product to prevent wrinkling of cotton shirts that were not previously treated with permanent-press resins. NineSigma helped Stiros' group find a University of Illinois professor-Stiros won't identify him-who was working on treatments for semiconductor surfaces and thought his technology could address the cotton-wrinkling problem. "It never would have occurred to me to look into the silicon-chip business for such a solution," he says.

Innocentive - P2P Foundation

  • "Take Colgate-Palmolive (CL). The company needed a more efficient method for getting its toothpaste into the tube—a seemingly straightforward problem. When its internal R&D team came up empty-handed, the company posted the specs on InnoCentive, one of many new marketplaces that link problems with problem-solvers. A Canadian engineer named Ed Melcarek proposed putting a positive charge on fluoride powder, then grounding the tube. It was an effective application of elementary physics, but not one that Colgate-Palmolive's team of chemists had ever contemplated. Melcarek was duly rewarded with $25,000 for a few hours work.
21 Dec 09

Topix Weblog: The Incremental Web

  • Rather than using
    HTML, the delivery protocol for web pages, there is a desire for a new,
    feed-centric protocol: RSS.
20 Dec 09

Letture: Don Tapscott, Anthony Williams - Wikinomics

  • With Lego Mindstorms, for example, users build real robots out of programmable bricks that can be turned into two-legged walking machines
  • Within three weeks of its release, user groups had sprung up and tinkerers had reverse engineered and reprogrammed the sensors, motors, and controller devices at the heart of the Mindstorms robotic system. When users sent their suggestions to Lego, the company initially threatened lawsuits. When users rebelled, Lego finally came around, and ultimately incorporated user ideas. It even wrote a "right to hack" into the Mindstorms software license, giving hobbyists explicit permission to let their imaginations run wild.
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19 Dec 09

The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

  • Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising.
    • How Brands Should Prepare

      What’s interesting isn’t this vision for the future, but what it holds in store for brands, as a result, companies should prepare by:

      • Don’t Hesitate: These changes are coming at a rapid pace, and we’re in three of these eras by end of year. Brands should prepare by factoring in these eras into their near term plans. Don’t be left behind and let competitors connect with your community before you do.
      • Prepare For Transparency:  People will be able to surf the web with their friends, as a result you must have a plan.  Prepare for every webpage and product to be reviewed by your customers and seen by prospects –even if you choose not to participate.  
      • Connect with Advocates: Focus on customer advocates, they will sway over prospects, and could defend against detractors. Their opinion is trusted more than yours, and when the power shifts to community, and they start to define what products should be, they become more important than ever.
      • Evolve your Enterprise Systems: Your enterprise systems will need to connect to the social web. Social networks and their partners are quickly becoming a source of customer information and lead generation beyond your CRM system.  CMS systems will need to inherit social features –pressure your vendors to offer this, or find a community platform.
      • Shatter your Corporate Website: In the most radical future, content will come to consumers –rather than them chasing it– prepare to fragment your corporate website and let it distribute to the social web. Let the most important information go and spread to communities where they exist; fish where the fish are.

Web Squared: Web 2.0's Successor? | Collaboration 2.0 | ZDNet.com

  • their ‘Web Squared’ paradigm essentially equals the concept of the Web meeting the physical World: the ‘Internet of Things’ have ‘Information Shadow’ attributes.
  • The ‘information cascades’ of retweets of news are just the beginning of a new era of ‘realtime indications of what is on our collective mind’.

Web Squared: Web 2.0 Five Years On - by Tim O'Reilly and John Battelle

  • The Web is no longer a collection of static pages of HTML that describe something in the world. Increasingly, the Web is the world – everything and everyone in the world casts an "information shadow," an aura of data which, when captured and processed intelligently, offers extraordinary opportunity and mind bending implications. Web Squared is our way of exploring this phenomenon and giving it a name.
  • Modern search engines now use complex algorithms and hundreds of different ranking criteria to produce their results. Among the data sources is the feedback loop generated by the frequency of search terms, the number of user clicks on search results, and our own personal search and browsing history. For example, if a majority of users start clicking on the fifth item on a particular search results page more often than the first, Google’s algorithms take this as a signal that the fifth result may well be better than the first, and eventually adjust the results accordingly.
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Apple - iPhoto - Organize, edit, and share photos on the web or in a book.

  • iPhoto introduces Faces: a new feature that automatically detects and even recognizes faces in your photos. iPhoto uses face detection to identify faces of people in your photos and face recognition to match faces that look like the same person.

美國新一代的「中國夢」

  • 美國年輕人爭相東進尋找工作機會的現象，在美國造成了一些新的商機，像在中國大陸曾住了8年的龍梅，她就開了一個公司叫「China Prep」，顧名思義，專門幫人準備到中國大陸去，她幫這些美國年輕人尋找到中國大陸的工作機會，給他們一些外國人在中國大陸生活的諮商，或者幫美國父母安排小朋友到中國大陸去夏令營，學習中文及中國文化。

國色天香難自恃　牡丹經濟一堂課

  • 2002年起，洛陽市一下子多了30多個這樣大規模的觀光牡丹園，還有上萬畝牡丹花田，就因為洛陽市政府看準北京奧運前的「會議用花」市場，當時砸下了近千萬人民幣，補貼每畝牡丹田400元人民幣，許多農民因此放棄原有的農作物，改種牡丹。不過奧運結束，問題跟著浮現。洛陽牡丹花農張大嬸：「奧運過了以後，花有的銷路不了。」

Social Media Will Change Your Business - BusinessWeek

  • According to a Pew Research Center Survey, only 27% Some newer numbers: According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of the same group, 24.8% read a blog and 13.7% comment on a blog at least once a month. The numbers are higher for youths. Of online youths, 20.8% publish a blog, 36.6% read a blog, and 26.4% comment on a blog at least once a month. But I suspect the numbers are unreliable because many mainstream sites with millions of readers—celebrity site TMZ and gadget sites like Gizmodo—are actually blogs. But are all the readers aware of this? I doubt it. This is the blurring of the blog/mainstream divide, a theme we'll see again and again in these revisions. of Internet users in America now bother to read them. So we're going to take you into the world of blogs by delivering this story—call it Blogs 101 for businesses—in the style of a blog.
15 Dec 09

我看山寨之二:别把MTK错当山寨 - 市井小生谈IT [http://user.qzone.qq.com/119507]

  • 真正山寨机开始现身还是在03、04年，到07、08年蜂拥而至发展到一个极高的高度，大致经历了四个阶段：
  • MTK的单芯片一体化设计方案，不仅将当时流行的MP3音乐、手写大屏、外扩存储卡、摄像头等热门功能集成在内，更大的优势是降低了设计方案难度，提高了集成性，将所有设计及软硬件结合因素全部由MTK进行解决，使得手机制造更方便，这也催生了大量的手机生产企业和山寨机品牌的诞生，一直到2007年初，这个阶段的山寨机还停留在MTK方案的简单应用上，主要依靠低廉的价格来吸引用户的注意。

“山寨机之父”联发科：DVD芯片全球市场第一-搜狐新闻

  • 联发科脱胎于另外一家台湾公司—联华电子，1997年创始人蔡明介领导的联华电子“多媒体小组”20多人跟随他独立出去成立了联发科。
  • 2004年以前，联发科最重要的业务是DVD-ROM芯片，无论是DVD、电脑还是游戏机Wii，如果想要正常运转都离不开这个部件。
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13 Dec 09

Zipf's law - Wikipedia, the free encyclopedia

  • Zipf's law states that given some corpus of natural language utterances, the frequency of any word is inversely proportional to its rank in the frequency table. Thus the most frequent word will occur approximately twice as often as the second most frequent word, which occurs twice as often as the fourth most frequent word, etc. For example, in the Brown Corpus "the" is the most frequently occurring word, and by itself accounts for nearly 7% of all word occurrences (69,971 out of slightly over 1 million). True to Zipf's Law, the second-place word "of" accounts for slightly over 3.5% of words (36,411 occurrences), followed by "and" (28,852). Only 135 vocabulary items are needed to account for half the Brown Corpus.
12 Dec 09

中国经济增长的基础 : 周其仁 真实世界的经济学

  • 劳力和其他生产要素都不能直接变成产品。所以，廉价劳力的优势也不能直接转化为产品的竞争优势。要把生产要素转变为产品，非经过经济组织和经济制度不可。如果要素成本极其低廉，但生产的组织成本或体制运行成本极其昂贵，那么再廉价的要素也不可能转化成有市场竞争力的产品。因此，组织成本（organization cost）和制度成本（institutional cost），或者如今天在座的阿罗教授在1969年定义的“经济体制运行的成本”（the costs of running the economic system），才是理解经济增长的关键。正是改革开放大幅度降低了中国经济制度的运行成本，降低了各类企业的组织成本，才激发了人们的劳动、技术改进与创新、管理、以及创业的热情，才激励人口众多的中国得以在全球舞台上发挥自己的综合成本竞争优势。在这里我想说，大幅度降低经济体制的运行成本，是中国经济奇迹的秘诀所在。
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