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To read more about the Web Mission (including an agenda) go to: www.webmission08.com

The 20 companies embarking on the Web Mission are: 

Groupspaces - Web-based tools for groups

Tioti - A social network around TV

Exabre (TheFilter) - Advanced music recommendation

Coull - Interactive video platform

Zogix - Employee services platform

Byteplay (dotHomes) - Real estate search engine

Trampoline Systems - Enterprise software harnessing social behaviour

Hubdub - News prediction social network

WAYN - travel and lifestyle social networking community

TrustedPlaces - Venue recommendation network

Slicethepie - Enabling bands to raise money directly from their fans

Mydeo - Mainstream application for storing and sharing video

Skimbit - Research and share decisions

Huddle - Enterprise 2.0 collaboration

Rummble - Mobile social networking and recommendation

Zebtab - Desktop TV application

Silobreaker - Contextual and graphic search results

Kwiqq - Social Website builder

edocr - Making business documents interactive

ShortFuze - Online movie creation tools for social networks

Details on the 20 selected companies are listed in TechCruch.    

Click here to see the article on Netimperative’s website.  

The Los Gatos, Calif. company can embed anything — including advertising web page links — into videos. It does so by putting an interactive overlay on top of a video in the Adobe Flash format. It thus makes the video come alive with links and other creative features. Users can thus imprint their own thoughts on a video in the parts where they want and then share it with their friends.

You can place a “VeeSpot” on any part of a video and make that spot interactive. You can turn it into a speech or a thought bubble with a sarcastic message. You can also record a voice message that plays when someone clicks on the VeeSpot. If you want, you can quickly share that video with family, friends, or everyone you know.

Omnisio also uses its Flash overlay to allow people to make comments on videos. (Our coverage). PLYmedia also allows movie viewers to embed comments in speech bubbles in movies.

With Veeple, you can also embed an ad link, such as an eBay logo, into a video. Users who click upon Madonna’s sunglasses in a video can thus link directly to a site where they can buy those glasses.

Scott Broomfield, CEO of Veeple, says that Veeple can distinguish itself from its rivals in a variety of ways. The company has its own object recognition technology that it can use to find and recognize objects within a video. Hence, if an advertiser puts a VeeSpot on an object in a video, that VeeSpot will appear whenever that object appears in the video.

“We consider these links within a video to be unintrusive to the viewer,” Broomfield said. “Since viewers aren’t putting up with 30-second commercials, we consider this to be the next logical step for video advertising.”

Vivaty, a start-up based in Menlo Park, Calif., is creating 3-D virtual chat rooms that people can add to the Web pages and social networking profiles on the sites where they spend most of their Internet time.

The company has been quietly working on its technology for three years and will begin a private test period on Facebook this week in advance of a wider introduction this summer. It is backed by the blue-chip venture capital firms Kleiner, Perkins Caufield & Byers and Mohr Davidow Ventures.

Vivaty turns a flat profile page into a three-dimensional live chat room. Users choose characters to represent themselves from a list of preternaturally handsome avatars — a requirement for any such service — and proceed to one of a dozen environments, like a gothic urban warehouse or seaside villa.

With videogame-like precision, they can then navigate that virtual space, which may feature their Facebook photos hanging from the walls and a YouTube video playing on a widescreen TV. Up to 15 others can choose avatars and enter the same room at the same time for text-based live socializing.