shaydm h's Library tagged advertising → View Popular, Search in Google

Apr

2008

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In another example that investments in Internet advertising startups are far from cooling, eXelate is announcing a $4M investment from Carmel Ventures.

The Israeli company offers a marketplace called the “eXelate Targeting eXchange” which is focused on what they are calling “Delayed-Ads.”

Here’s how it works: An ad network participating in eXelate’s exchange purchases from publishers the right to place Delayed-Ad cookies on users with vertical-specific interests (travel, automotive, etc.). When such users later visit publisher sites that fall under the realm of the ad network, they are shown targeted ads relevant to the interest-specific site they received their Delayed-Ad cookie on. Hence, “Delayed-Ad.”

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