Sharon Elin's Library tagged technology → View Popular

Web 2.0 brought us a change in the basic way that we search, tagging. With tagging you could describe anything as anything and search for items in a fashion that is more in line with the way people really look for things.

Web 3.0 will take this one step further. If you are searching for information on Cars, for example, you would use the search engine as you normally would, but your results would be more specialized subengines.
Community built around search results.
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- Relevance through user interaction.
- Imagine a world where you could search a name and bring up that person, all the social networks they belong to, and produce a feed around them.
- Everyone will have Page Rank.
- Web 3.0 will see a more complete integration between devices like cell phones and the world wide web
- The Widget Web
- “Conversational advertising” and Advertainment will take the place of stock ads and promotions.
- target the niche audiences produced by the inclusion of People Search and ultra specialized subengines.
- We are all our own brands
- Draggable, droppable, searchable
- the internet while be transformed into a massive, universally searchable database and our place in it will be to organize this well-spring of information into slices that are palatable to us. One of the main organization tools that we will use are widgets and a host of data management technologies.
- If Web 3.0 is the Semantic Web, where computer agents read content like human beings do — then RSS will be its eyes (or at least its corrective lenses).
- RSS enables users to define their own contexts for information. Imagine a word where creating a mashup between Google maps and your Twitter account was no more difficult than sticking a few widgets together.
- The transportable web
- If you have ever had a sniffle and gone to WebMD for advice, then you understand what an Expert System is. The short version is that it is a software agent that takes user input, runs it through a knowledge database and then generates an output using fancy technologies like neural nets
- Expert Systems won’t only be designed for general cases, but will be able to be easily generated to understand individuals tastes.
- Mass customization and the personalized web.
- you can set your software agent to continue this search for you in your absence. When you return home you would be presented with a list of sites ordered by price, relevance (to you) and features that have been found based on your preference. What you do with this list is fed back into the system, improving future searches.
- Self-serve search is history…
- the ability to protect this feed will be crucial.
- Professional and Semi-Professional netizens will hire SEO experts to ensure that their reputations are being properly managed.
- The ability to block certain actions from being indexed, or limit the access to your profile by third party sources will be the next big push in internet security and privacy.
- Reputation hacking / Reputation gaming
- Posts will become shorter and more topical, the world of rehashing the meme will be replaced by one where life and news generation go hand in hand.
- Live blogging, a technique usually reserved for important events, would become common. If you can’t actually be at a conference, pictures, video and commentary could be pushed to you in real time. The entire world would become an Op-Ed piece
- t’s the writer who can get to the event and convey it most convincingly that will draw the crowds. Everyone has the same information, the question will be who makes you want to read it.
- Blogging, life recorded…
- My blog knows more about me than my friends do.
- a common societal backlash will be those who simply refuse to do it. Even if they do blog, it will be from within walled gardens (like social networks) that they can tightly control. Generally, people are more than willing to give information out online, as long as they are given the option to make that information private.
- Is there anywhere that we aren’t connected?
- the superstars of tomorrow may be those with the most “readable” lives.
- As our ability to produce new content and promote this content improves, the move will be from purely text options to richer media like podcasting and video blogging.
- Advertising itself will have to be redesigned to properly exploit a listening audience that is so deeply segmented. At present, most advertising is designed for audiences with little knowledge of the technical specifications of products; however, listeners of — for example — tech podcasts may be turned off by advertisers who they feel produce patronizing content. Advertising will have to become more sophisticated and provide more value by both entertaining and informing the listening audience.
- We want to be sold on value, not patronized.
- Web 3.0 will mark a substantial improvement in audio analytics, and will enable the use of contextual advertising.
- The major sociological hurdle is how to place advertising without distracting from the content

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