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The Influentials New Approaches for Analyzing Influence on Twitter
Using a new methodology based on the content and responses of 12 popular users, we determined measurements of relative influence on Twitter. We examined an ecosystem of 134,654 tweets, 15,866,629 followers, and 899,773 followees, and in response to the 2,143 tweets generated by these 12 users over a 10-day period, we collected 90,130 responses published by other users.
CCSP TKBR: The Message-Oriented Life
A great article about "how Twitter fits into the larger messaging universe that we inhabit in 2009."
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how Twitter fits into the larger messaging universe that we inhabit in 2009.
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I am reading people at other conferences that I am not attending, as well as people twittering their day-to-day lives and the things crossing their desks.
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Edge: HOW DOES OUR LANGUAGE SHAPE THE WAY WE THINK? By Lera Boroditsky
What we have learned is that people who speak different languages do indeed think differently and that even flukes of grammar can profoundly affect how we see the world. Language is a uniquely human gift, central to our experience of being human. Appreciating its role in constructing our mental lives brings us one step closer to understanding the very nature of humanity.
Visualizing Twitter for Business - defining beginning conversations | 123 Social Media
Too many professionals jump on Twitter and then accordingly stop using the service based on one thing from my perspective: a lack of understanding.
It is not that Twitter is the “ultimate tool” , “PR Killer” or anything like that. Twitter is pretty useful: if and only if you can wrap your brain around new ways of communicating with your audience. If you are planning to use Twitter for professional purposes, you need to have an established target when you join a conversation.
If we draw a comparison: imagine for a second that you just entered a masquerade party where everyone is talking another language, are all wearing disguises, and have many predefined motifs. It would be pretty scary to be the new person with no understanding.
How do you create a target audience at a masquerade? You remove the masks.
Social math: Yes…data can tell stories too « IMPACTMAX
Social math is a simple way to make data easier to grasp by relating it to things that we already understand. It’s a way of presenting numbers in a real-life, familiar context that helps people see the story behind them.
9 Ways People Respond to Your Content Online | Lateral Action
1. Spam: If your content does not provide a reasonable ROII (return-on-investment for an interaction) for the reader or is self-serving or simply useless, the reader will mark it as spam. Posting something that may be assessed, as “spam” is the fastest way to losing credibility.
2. Skip: The reader makes an assessment that he or she won’t lose much by reading it. In this case, the reader has not written you off yet but if you consistently create content that is worth “skipping,” the reader might write you off.
3. Scan: The reader thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest.
4. Stop: The reader is touched by the article and stops to think about the article, it’s relevance and what it means to him or her personally and professionally.
5. Save: The content is so good that the reader might want to re-visit this multiple times.
6. Shift: The article is transformational. The reader is so deeply affected (in a positive way) by the article that it shifts some of their values and beliefs. In other words, this piece of writing will transform the reader and make him or her grow.
7. Send: The content is not only useful to the reader but also to one or more people in the reader’s network. The reader simply emails the article or a link to it to people that he or she cares.
8. Spread: The reader finds the article fascinating enough to spread it to anyone and everyone via a blog, twitter or the social networks that he or she belongs.
9. Subscribe: This is the ultimate expression of engagement and a vote of confidence that you will continue to provide great content. When the reader wants to continue listening to your thoughts, he or she will subscribe.
Making a Case for Social Media | Online Marketing Blog
the most significant challenges for implementing social media within organizations include: lack of knowledge, inability to measure ROI, lack of budget/funding, management resistance, technical complexity and the perception of social media not being relevant to the market.
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the most significant challenges for implementing social media within organizations include: lack of knowledge, inability to measure ROI, lack of budget/funding, management resistance, technical complexity and the perception of social media not being relevant to the market.
PR 2.0: Significant
Social networking, common sense, prudence, and direction are not ingrained in our DNA. We all need a little help and advice, now more than ever. We are defining a new era of society and how we ultimately communicate with one another and it’s not only facilitating distributed interaction and globally dispersed contextual networks, but also spotlighting those individuals who can consistently demonstrate expertise, capture attention, and empower their matrix of peers. We are bound by commonalities online, which extends our relevant net beyond relatives and those with whom we have somehow, some way, experienced introduction or sustained contact.
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Social networking, common sense, prudence, and direction are not ingrained in our DNA. We all need a little help and advice, now more than ever.
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Be.
Do.
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When and how to communicate online | Social Signal
Don't e-mail what you can blog. Don't blog what you can tweet. Don't tweet what you can DM. Don't DM what you wouldn't publish.
Should Your Company Have a Social Media Policy?
Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook (Facebook reviews) and all other new media venues. Let's talk about the Five Ws to adopting a social media policy.
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A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.
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Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook (
) and all other new media venues. Let’s talk about the Five Ws to adopting a social media policy. - 8 more annotations...
BurrellesLuce - Press Clipping Service, Media Directory, Media Monitoring and Media Analysis
Media Relations Planning to target journalists, understand the media landscape and distribute your news.
Media Monitoring to track your coverage with ease.
Media Measurement to know exactly what kind of impact you're having with the media—includin
Show, Don't Tell
That brings me to another thing that drives me crazy about the way many peer organizations communicate: they don't demonstrate what they're doing. Instead, they rely on mission statements and program objectives to try and describe what they do. Epic fail.
Online Resources for Message Development
The Health Communications Unit Resource Library has developed a message review tool that explains the minimum criteria for developing a persuasive message. The Health Communication Message Review Criteria document is available at http://www.thcu.ca/infoan
Mathematics Statistics Library - The Library - University of California, Berkeley
Good example of meebo/im integration along with "ask us" features - email-IM-phone and linkes to delicious and facebook pages.
Five Ways to Use Social Media to Reach People Who Don't Use Social Media - ReadWriteWeb
Sometimes it feels like social media is just not relevant to the people you're trying to reach. That's a common dilemma, but we believe it doesn't have to be that way. In this post we discuss five strategies for using social media to reach people who don'
Do You Hear What I Say? - The Communications Audit
Stepping back to consider the various audiences you are targeting with those materials, and identifying the best ways to reach them, is a best practice that should be employed by everyone.
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