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Stephan Dohrn's Library tagged entrepreneurs →  View Popular

03 Feb 08

self eG - Idee

  • s e l f  ist ein Netzwerk von und für Unternehmer, die wirtschaftlichen Erfolg mit sinnstiftender Arbeit verbinden wollen.
05 Nov 07

Attention to Intention to VRM - Opportunities for Entrepreneurs

  • The irresistible force is personalization. This is the key to productivity. Personalization technology cuts through the clutter and saves time. The firm that delivers personalized content sits at the top of the attention economy food chain; all other content is “drive-by commodity”. Personalization leads to relevancy in advertising; and loyal customers.


    The immovable force is privacy. You cannot do personalization effectively without knowing an awful lot of information about an enormous number of people. The privacy backlash is building. Today it is only techies who are aware of the issue and where it is headed, but when mainstream users get spooked by a few more high profile cases, we will see consumer backlash and then, with politicians on the bandwagon, more regulation.

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