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05 Jun 08
P2P as new paradigm for communication professionals » P2P Foundation
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The traditional way of doing things would be to assume that you have isolated individuals who need to be socialized through mass media and institutions. Individuals who are captive in some way and with whom you can have a uniform communication. And there’s a form of dependency of them towards you. In a P2P environment you will assume that all those individuals are always already connected in a variety of peer networks. That they are not dependent on you, that they don’t have to ask you permission to do things. And therefore it becomes a matter of engaging with those peer communities or facilitating their life needs, of constructing relationships with them.
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