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To shed more light on Web news behavior, the Pew Research Center’s Project for Excellence in Journalism has conducted an in-depth study of detailed audience statistics from the Nielsen Company. The study examines the top 25 news websites in popularity in the United States, delving deeply into four main areas of audience behavior: how users get to the top news sites; how long they stay during each visit; how deep they go into a site; and where they go when they leave.
Overall, the findings suggest that there is not one group of news consumers online but several, each of which behaves differently. These differences call for news organizations to develop separate strategies to serve and make money from each audience.
Part of why I think the polling industry needs some herd thinning.
Some good news regarding app use. via Will Sullivan
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