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It must have sounded like a great idea to someone at News Corp (NSDQ: NWS) at the time: “Hey, I know how we can sell more subscriptions through the New York Post iPad App! Let’s block access through iPad Safari and make them go to the app instead.” What they should have heard: “Hey, let’s make our editorial content as inaccessible and irrelevant as possible and send iPad users to other options. Oh, and at the same time, let’s take three giant steps back.”

Even better, apparently no one there noticed or cared that users of other iPad browsers like Skyfire and Opera Mini can slip right in.

It is one of the most poorly conceived paywall efforts I’ve come across—and I’ve seen more than a few.

nypost facepalm paywalls