Center for Innovation in College Media's Library tagged advertising →  View Popular, Search in Google

"As of two weeks ago, our primary Twitter feeds, @connect2mason, @GMUStudentMedia and @FairfaxVANews, have launched sponsored tweets. This is our first month and we are continually seeking to fine-tune the process. We’ve already received some feedback and we want to explain what’s going on—and why—in more than 140 characters."

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"Your clicks of Facebook's "Like" button and check-ins at restaurants, stores and other establishments are already valuable marketing material. Now Facebook is letting companies and individuals buy the right to republish those actions to your friends in ads -- including your name and profile photo -- on the social network's site." Reason again not to "like" Facebook.

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A must-read for understanding the people who will be reading the media in the next century.

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Steve Outing looks at the MySpace move into the classified market. Who owns MySpace? Oh, yeah. Rupert Murdoch.

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Drive traffic.

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Universal McCann tells us what we already know. Link to a PDF of the report.

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summary page of presentations to the world digital publishing conference in London. Lots of good information in bite size format. Look at what some people are guessing about the future.

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Romenesko posts a memo to Gannett staffers about the new "information center" concept, and platform agnosticism.

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NAA Presstime article about how small news sites are making money off citizen-generated content.

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Notes on business, marketing and the meaning of life from the author of Gaping Void. Not specifically related to news media, but the lessons are essential, through the translation.

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Nice site that compares corporate logos when they change. Did you notice the new Old Navy logo?

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Advertising Age jumps on the ego-stroking bandwagon (after Time's Person of the Year), and names us as the ad agency phenom of '06. Where's our commission?

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Scott Karp says sell online as online, even if it competes with print.

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Web Video Report highlights some of the prices charged for online video content advertising. A good reference point for people trying to set ad rates for online video.

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NAA overviews online video efforts. A good tool to see what the pros are doing.

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Not something print publishers want to read.

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Kiyoshi Martinez provides some bleak news for newspapers. Read at your peril.

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College media ignore this at their long-term peril. via will sullivan

newspapers advertising

Not sure that I find any of these more appealing than the banner ad.

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