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"Users expect a seamless experience whether they are accessing websites on a Android device, a BlackBerry, iPhone, tablet, laptop or desktop.

It is therefore essential that news sites understand the future of mobile and work out whether to spend money developing a range of native apps: for iPhone, iPad and Android, for example; a web-based app such as the much-discussed web app launched by the Financial Times less than a fortnight ago; spend time building an m.site or opt for a mobile-friendly site."

mobile guide sites web apps Journalism.co.uk