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Some Differences Between Pitching Mainstream Press and Bloggers | chrisbrogan.com
Amen. Please read, PR people. In my case: do your homework and know me and what I write about.
PR People: Do as I Say, and, as I Do
How to not pitch bloggers/people -- and how to. Please read, PR people. I'm generally not interested in pitches unless I feel you've taken the time to know what interests me well enough and contact me personally.
JayWeintraub.com - Internet Advertising Analysis and Commentary: Blogging in the Corporate World – The Company Blog
Great material here. Pros and cons, best practices...
Global Neighbourhoods: Community grows as community gives.
I've considered myself a marketing person most of my career, but lately the term has become lamer to me. It implies some one who takes messages and tries to implant them into the foreheads of people who probably don't want them.
/Message: Enough Already: Getting Social Media All Wrong
Blogging is not just another channel for corporate marketing types to push their messages to markets, eyballs, or audiences. Social media is based on the dynamic of a many-to-many dialogue between people. Yes, people: that's the word that should have been
Edelman: Must try harder
Great analysis of the Edelman Wal-Mart thing. Getting into blogging is not an easy thing for PR agencies.
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