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ChangeThis :: Trust Economies: Investigation into the New ROI of the Web
Free 10-page e-book. Worth reading.
gapingvoid: "cartoons drawn on the back of business cards": so what's all this new marketing stuff, anyway?
10. Why is it so hard to explain The New Marketing to large companies? Because the people who work there are simply not prepared to relinquish the idea of control. Live by metrics, die by metrics etc.
PR 2.0 - Conversational Marketing Versus Market Conversations
We are the edglings and we’re experimenting with new forms of media, not to gain fame or fortune, but to change marketing from a business of bullying, bullshit, and deception, to a genuine form of respectable and valued sense of service and personalizat
Pinko Marketing / My History
Tara Hunt explains how the Cluetrain impacted her life/job as a marketer.
gapingvoid: human beings don't scale
The thing is, being on the Hughtrain means keeping it down to a human scale. Because human beings don't scale.
ballpark.ch / blog || interactive thinking
You know you are offering a quality product when your sales pitch consists in saying “check what others have to say about it on Technorati”.
Presentation Zen: Lessons from the Cluetrain: Imperatives for presenters
10 top cluetrain theses. To read if you're not sure what the cluetrain is.
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