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Stephanie Booth's Library tagged Cluetrain   View Popular

23 Dec 07

gapingvoid: "cartoons drawn on the back of business cards": so what's all this new marketing stuff, anyway?

10. Why is it so hard to explain The New Marketing to large companies? Because the people who work there are simply not prepared to relinquish the idea of control. Live by metrics, die by metrics etc.

www.gapingvoid.com/...004377.html - Preview

cluetrain marketing newmarketing newmedia socialmedia business communication internet

21 Sep 07

PR 2.0 - Conversational Marketing Versus Market Conversations

We are the edglings and we’re experimenting with new forms of media, not to gain fame or fortune, but to change marketing from a business of bullying, bullshit, and deception, to a genuine form of respectable and valued sense of service and personalizat

www.briansolis.com/...l-marketing-versus-market.html - Preview

marketing socialmedia onlineculture cluetrain business

05 Feb 07

Pinko Marketing / My History

Tara Hunt explains how the Cluetrain impacted her life/job as a marketer.

pinkomarketing.pbwiki.com/My%20History - Preview

cluetrain tarahunt pinkomarketing

08 Mar 06

gapingvoid: human beings don't scale

The thing is, being on the Hughtrain means keeping it down to a human scale. Because human beings don't scale.

www.gapingvoid.com/...002406.html - Preview

marketing business blogging cluetrain

02 Mar 06

ballpark.ch / blog || interactive thinking

You know you are offering a quality product when your sales pitch consists in saying “check what others have to say about it on Technorati”.

www.ballpark.ch/...quality - Preview

marketing blogs technorati cluetrain

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