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Creating Passionate Users: Listening to users considered harmful?

  • "people don't necessarily know how to ask for something they've never conceived of. The truth is embedded in what they say...but you have to look for the deeper meaning behind what they ask for, rather than always taking them at their word" - sarame on 2007-01-04

Net Generation Students and Libraries

  • "Why should libraries and librarians adapt their well-structured organizations and systems to the needs of students rather than insist that students learn about and adapt to existing library systems? The answer is that students have grown up in and will l - sarame on 2007-01-04

Joe Wikert's Book Publisher Blog: Focus Groups

  • I think the general problem is that focus groups tend to describe what they think they want, not what they really need. - sarame on 2007-01-04

Good Experience - How to Start Customer Research

  • directed research is valuable in some tactical circumstances, such as the testing of a specific feature...But I see that as an exception...letting customers lead, in a non-directed environment, elicits much more accurate and insightful feedback. - sarame on 2007-01-04
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