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We can all take a lesson from filmmakers: endings matter. The way we end a conversation, blog post, user experience, presentation, tech support session, chapter, church service, song, whatever... is what they'll remember most. The end can matter more to users than everything we did before. And the feeling they leave with is the one they might have forever.

Money, and any other type of reward that substitutes for money such as vouchers or access to powerful site features (e.g., features that would otherwise be subscription-limited) encourages deceit and gaming. If you pay me to search, I'll search when I don't need to (just to make money), advertisers will be getting impressions that aren't useful to them, and it'll drive the price of impressions down. Because you can't reward people for the quality of the data they contribute, you have to settle for the act of contributing something. And once the reward is worth money, you'll get people contributing crap just to get the rewards. Your reward system is now paying people to piss in your data pool. That hasn't happened yet for Chris Sells's offer to share royalties in return for Amazon reviews, but that's only because of the scale he's operating at. Needless to say, the rules are also different for intranet applications rather than public Internet applications.

One thing I don't see and would suggest is "Because it knows what it is and plays well with others". I find that sites and services I frequent don't try to be everything to everyone. They focus on what they do and do it well. Likewise, they don't try to lock me or the things I create or store there into a proprietary little box. Rather, they encourage me to share, to take away, to incorporate into other services and sites.

At the time, I felt that one of its weaknesses was that people wanted to have a space that was identifiably their own – and the blogosphere has done that subsequently (much to OpenDemocracy’s benefit, I’m glad to say). If OpenDemocracy hasn’t been able to co-opt the global commentariat, how on earth can big media expect to do so?"