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Social networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly triple the time spent a year ago.

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Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.

After dissecting over 3,000 tweets from more than 350 Twitter (Twitter) users’ status updates the professors concluded that 80% of users are “meformers,” or “Me Now” status updaters.

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Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image

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1 trillion unique urls out there as at 2008.

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Student retention and the issues surrounding that and widening participation

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