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Jan
27
2012

  • And how does this relate to hyperlocal? Lots has been made of social and local and search, and potential happy confluences of this trio. To date, however, email remains as viable a social tool as anything else when it comes to hyperlocal topics. Yes, Facebook is useful. But its usefulness relates closely to the density of friends you have on Facebook in your local area – a highly variable situation. And Facebook does not make it easy for you to tap into the degrees of separation for local recommendations a la LinkedIn. Equally difficult has been the hyperlocal media movement, which has done a fine job at broadcast (in some places) but has largely failed to add viable social curation tools to the mix.
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