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05 Nov 06

Suzanne Falter-Barns' Painless Self Promotion: The magic art of seeding posts

  • Just so you can get more fully into the Social media loop, and take advantage of all those now abundant opportunities to put your stuff in front of all kinds of surfers, here’s a great overview of that.



    Earlier this week I ran a post on an excellent article I found on successful blog launches. Yet, their comments on seeding your posts to bring in traffic from social book marking sites was so great, I decided to pull it out and run it right here. (You really need to read this launch article if you haven’t – it rocks!)

01 Nov 06

21 Surefire Tips for a Successful Blog Launch

  • Witnessing the launch of a blog as successful as Performancing’s first two weeks might lead you to think that launching a successful blog is easy… well, it’s NOT. Thousands of new blogs are launched every day, but only a handful ever get read by more than a few hundred people, and even fewer ever make a dollar’s profit. While a site can survive a terrible launch (see Instablogs’ surprising turnaround) the cost is high, and the truth is, most never recover. With no money coming in, and a readership which can be counted in the dozens, it’s no wonder that the vast majority of bloggers give up and shut down their site within a year.
31 Oct 06

MarketingSherpa > Results from CafePress.com Tagging Test -- Clicks & Conversions Increase


  • Tagging is the new hip Web 2.0 buzzword. Seems like everyone is testing an aspect of it, from Amazon to Burpee. But few have results to share yet.

    So, you should find this Case Study particularly interesting. Discover how CafePress.com invented a new banner ad system based on merchandise tags that's improving clicks and conversions, especially for ads run on blogs:

Writing Great Ezines & Blogs from Patsi Krakoff: 17 Sources for Content Inspiration

  • 17 Sources for Content Inspiration





    In researching info for a chapter we're contributing to a book on email marketing, Patsi put together a list of 17 sources to get inspiration for creating content for your ezine and blog.  Here goes...

28 Oct 06

Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO? : SEO Book.com

  • Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?


    May
    25




    SEO Question: Many people say write naturally for SEO, but what does that mean?




    SEO Answer: About a month and a half ago the New York Times published an article by Steve Lohr titled

    This Boring Headline Is Written for Google

    . The article flits with the idea of writing newspaper articles with Google in mind. That story got a decent amount of buzz because newspapers usually do not put much consideration into search engine marketing.

7 Ways to Optimize Your Blog - Folksonomy.org

  • Every half second, a new blog appears on the Internet. With 175,000 being created every day and the blogosphere doubling in size every six months, the standards for a quality weblog have become much higher. Here are 7 ways to optimize yours:
26 Oct 06

The Copywriting Maven: Add More Muscle to Your Copy

  • One of my favorite reads is from the folks behind GrokDotCom ... their forte is multi-varied, but centers on the ways to get visitors to convert to buyers, subsribers, etc. In short, they show you how to get your visitors motivated to do what you want them to do.
17 Oct 06

The More Clients Blog: Marketing Tactics: A Seven-Step Model

  • In looking over my eZines for the past few months I noticed I've covered a whole raft of topics related to the *Mindset* of marketing yourself: Paradigms, perspectives, fearlessness, trust, risk, etc. All of these are incredibly important.



    But so are marketing tactics.



    So for a few issues I'm going to be sharing some of the most effective marketing tactics that I've learned over the years.

16 Oct 06

Blogger Relations 101 » Online Marketing Blog

  • As blogs become more important sources of information and competition for users’ time and attention against mainstream media, many marketers and public relations practitioners continue to stumble about the blogosphere like a bull in a china shop.


    Online Marketing Blog gets about 5-10 pitches per week on average, which provides more than enough of a sample on how blogs are getting pitched these days. What’s the verdict? It doesn’t look good.


    A few of these pitches are right on or just lucky. Many are simply crap. Some come from friends but never make it to a post. Some are from complete strangers, but are very relevant and get in. Some are borderline where I’m interested, yet I never hear from that company again.

15 Oct 06

The Amazing YouTube Tools Collection

  • YouTube is the most popular site to visit for viewing online videos, sharing your favourite videos with people and commenting on videos you like. Recently YouTube was acquired by Google for a few billion dollars. Here is a collection of several YouTube third party tools which enhance your YouTube experience.
14 Oct 06

'Ten Ways To Make The Most Out Of An Affiliate Program' - BMT eZine Latest Article

  • Ten Ways To Make The Most Out Of An Affiliate Program


    Any business, online or offline, that wouldn’t require any initial cash layout, would be a win-win situation.



    This is what makes affiliate programs so much enticing. An affiliate program allows the affiliate marketer to act as a middleman between the consumer and the merchant, without having to add anything to the price of the product. The affiliate marketer is given a commission for every successful sale, and these percentages can be a substantial sum.

25 Tips for Marketing Your Blog » Online Marketing Blog

  • With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a “short” list of tips for marketing and optimizing a blog:
11 Oct 06

» Pinging services to help you post and ping - Better Business Blogging

  • These ping addresses have been gathered from a number of different places on the web as well as my trawling of the relevant sites. Most have been checked recently but this is an ongoing process and I will update the list as I find new ones or changes.


    Last updated: 6th October 2006

06 Oct 06

The Marketing Message Blog: Does Your Blog Utilitze Autoresponders?

  • Although autoresponder technology has been around a while, I am finding that lots of beginning bloggers are not using them.  I thought that might be because they seem 'too technical.'  But I'm finding that it's not fear, people just don't know they need them.  If you have a blog and you're not utilizing an autoresponder, you are either not following up with your customers or you are spending all your time following up with them.

Mind Gaps: Or, How Word Illusions Can Improve Your Sales | NicheGeek.com

  • You're probably familiar with optical illusions.

    There are numerous books and sites showing pictures that can be seen in a variety of ways. One famous image looks like an old woman -- until you stare a little longer and suddenly see the profile of a young woman in the same image.

    Something similar can happen with words. After all, words are images, too. They are subject to the blind spots in our brains. For proof, read the following.

evhead: Ten Rules for Web Startups

  • Focus on the smallest possible problem you could solve that would potentially be useful. Most companies start out trying to do too many things, which makes life difficult and turns you into a me-too.

Podcasting > The official cyn.in Blog

  • Audio Podcasts have become the recent rage in the blogosphere, with everyone from Scoble's new podtech company to Kevin Rose's hugely popular Diggnation podcast, participating in interviews, sending out words to huge  audiences of listeners and blog readers is the new fad. The spoken word is definitely more powerful than the written one, especially so when the speaker knows the topic and speaks well.
28 Sep 06

SEOmoz Blog | 11 Best Practices for URLs

    • Eleven Guidelines to Successful URLs



      1. Describe Your Content
        An obvious URL is a great URL. If a user can look at the Address bar (or a pasted link) and make an accurate guess about the content of the page before ever reaching it, you've done your job. These URLs get pasted, shared, emailed, written down, and yes, even recognized by the engines.
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