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Retaining Existing Customers Vs Acquiring New Customers - Wh
A great question in this economic climate and something a lot of companies will be debating on as a strategy till things are looking up again. Iain Lovatt of Blue Sheep Limited took this question to the B2B marketing group on Linkedin where it sparked a healthy debate on whether marketing should turn all focus to customer retention and keeping the
Are you in your customer s Confidence Zone?
If you re really brave, you ll send this article to several existing customers and ask them if they feel you have weaknesses in any of these areas. This is the fastest way to identify the problems, and the changes you must make.
In a Tough Economy, Go to Battle for Your Customers : MarketingProfs Articles
There is no doubt in this economic environment that cash is king and tough investment and cost-cutting decisions need to be made to ensure that your business remains viable, for the sake of all stakeholders.
However, decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base.
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business
42 Content Building Ways to Attract and Retain Customers
Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations.
Marketing In A Turbulent Economy
There are a whole lot of people out there who are concerned about what the present economic climate will mean to their Internet businesses.
What Customers Hate About You
Recent research uncovered almost eighty reasons why customers dislike salespeople. Here are the top seven.
How to Use Content Marketing to Turn Prospects into Buyers
What’s all this you keep hearing about content marketing these days? How to use content marketing to turn prospects into buyers.
Should lead generation ignore current customers?
When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers.
What Should Be Avoided That Could Bring Your Site Down
The main purpose of building a website is to bring more customers from all over the world. It means showcasing your website to the whole world through the medium of the internet. You can only reach a wider world by customizing your website with the help o
Financial crisis: The Perfect Storm or The Great Opportunities?
Due to this financial crisis people will investigate in alternative solutions that are cheaper, bring value for money, bring the minimum service, or use a different new technology or approach as a solution to solve the same problem.
Thus for a number of v
5 Pointers For A Quick and Easy Business Blog
Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about? It’s easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent “talkin
How to Recruit Friends to Create ‘Stickiness’ for Your Website with Social Media Tactics
Social media and Web 2.0 efforts can create ‘stickiness’ on a website. But how do you make a website even ‘stickier’ to bring customers back or to get them to stick around longer?
Enhance Website Traffic With The Power Of Auto-Responders
Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be a little hard to manage if you have to do it manually. Hav
Five Steps to a Truly Unique Blog That Attracts Readers and Revenue
Now that you’ve completed the important task of figuring out who it is you want to reach with your blog, it’s time to figure out how to stand apart from the competition and deliver unique value. What’s the angle that will capture attention and attract reg
Boost Your Sales by Turning Customers Inside-Out
Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and
How To Maximize Profits With Pricing Strategy In An Economic Downtime
During an economic slowdown, business owners face distinct challenges in pricing their products and services. Today’s marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowerin
Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying?
Why isn’t that great content translating into more sales? Let’s look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around.
Salesforce.com Customers Database With Contacts Just Gets An Update
Our Salesforce.com customers database with decision maker contacts just finished getting an overhaul with a complete verification check to update and weed out any business contact data which is no longer active. The process which has kept the ActiveContac
15 Marketing Tips to Increase Your Profits
Here are 15 marketing tips to increase your profits...
New Phishing Attempt Targets Bank Customers
Many people are wondering what to do now that their bank has been acquired in the wake of the lending crisis. Well, whatever you do, don't click on links in e-mails purportedly sent by your bank.
Security firm SonicWall said Thursday that it has been seei
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