Ruhani Rabin's Library tagged articles →  View Popular, Search in Google

"Social media has been the plaything for Business to Consumer (B2C) Marketers and they have always seemed to have grabbed the headlines because their products are funkier and sexier than a B2B 15 Essential Social Media Facts and Figures For B2B Marketing service or product. In fact B2B social media marketing has been put in the ‘boring’ category for too long."

socialmedia articles lists

in list: Social Media

"I want to share two extreme examples of marketing failure I have recently been assaulted by. I received each of these in just the last few hours, and they come in great abundance each and every day. I think these examples explain a lot about why I encounter so many people skeptical about their marketing efforts. It is this kind of marketing that damages my whole industry."

socialmedia articles marketing

in list: Social Media

"Interestingly, it is not just 'users' that are making it more useful, but businesses are doing their bit, creating reasons to check-in and be loyal.

Apart from using 'tips' more regularly (which I can't recommend enough), I've had a little dig and collated a list of 10 things worth looking at to enhance your foursquare experience."

socialmedia articles geolocation

in list: Social Media

"your business needs a killer social media strategy. In order to tap the potential of this fabulous marketing tool, you'll want to first determine if social media can meet your goals and objectives. If you're still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort."

socialmedia articles

in list: Social Media

"Social media might be old. It might even be a dead buzzword. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media” as a label really is. "

socialmedia articles

in list: Social Media

"When you audit your social presence, you will be able to make better business decisions when it comes to social media. You will be able to gather enough data from your own campaigns to help you improve your online marketing."

socialmedia articles

in list: Social Media

"Douchebag kicks it up a notch. It is so negative and mean that I thought we needed something nice. We needed a social media term of endearment of some sort to make up for our transgressions."

socialmedia pr articles

in list: Social Media

So it makes sense for them to monitor it and see what the results are like.\nHaving said that, monitoring social media is not the regular analytics stuff, that's where many go wrong.

socialmedia analytics tools articles

in list: Social Media

life for brands on Twitter is tough for sure but not “un achievable” a target, or so do I prefer to believe. And I can substantiate my stand.

socialmedia twitter articles

in list: Social Media

One of the brightest minds in tracking and measurement is Olivier Blanchard. We were lucky enough to have him join us at our last Word of Mouth Supergenius event, where he shared a bunch of practical ways he coaches brands on how to determine the ROI of their programs.

ROI socialmedia articles

in list: Social Media

"I just don't feel the need to compete for badges and mayorships - and not enough contacts in my personal network use it to make it a useful communication tool. However, I am intrigued by its marketing and PR potential."

socialmedia pr articles geolocation

in list: Social Media

"But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?"

socialmedia articles

in list: Social Media

"Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?"

socialmedia articles lists

in list: Social Media

"Starbucks' current program on Foursquare may kill the goose that lays the golden eggs (or at least demonstrate how that goose may die a slow, lingering death of neglect). I believe (and I'm curious if you agree) that Starbucks' ubiquity combined with the offer's difficult redemption is decreasing attention for Foursquare's other offers."

socialmedia articles geolocation

in list: Social Media

"Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc."

socialmedia articles

in list: Social Media

"While many business-to-business (B2B) companies have gotten turned on to the value of social media marketing and find it helpful for tasks like prospecting and lead generation, inbound social marketing for B2Bs may leave much to be desired. "

socialmedia articles B2B

in list: Social Media

The following five social media trends are what we discussed, but is not a regurgitation of the podcast, as these are solely my views on the trends.

socialmedia articles lists

in list: Social Media

Social Media is now the trend. While the majority of brands and companies are just starting to get into the phenomenon, others still ignore the power of social media because they are afraid of how to handle the impact if they get negative feedback.

socialmedia articles lists

in list: Social Media