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10 Dec 09
Why We Don't Care About Information Overload - Tom Davenport - HarvardBusiness.org
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Who turns off their BlackBerry or iPhone in meetings to ensure no distractions? Nobody, that's who
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Whatever our information environment is today, it will likely be the same next month or next year. That's why companies like it when we sign up for ongoing email broadcasts — we are unlikely to take the time to unsubscribe.
Desde el Harvard Business School: importantes lecciones de marketing digital | Semana Económica
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Que la organización viva un proceso de inmersión en redes sociales. ¿Cómo? Pues a través de pequeños experimentos que hagan que las áreas responsables vayan ganando experiencia y confianza en estos canales, y así les permita entender los códigos utilizados y el lenguaje de sus consumidores
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Una vez que conozca cómo se manejan estas redes sociales, introdúzcalas en parte de su estrategia global como empresa. Eso sí, esté preparado para oír feedback negativo de los consumidores, sea siempre abierto y franco con ellos y eventualmente no se cierre a la posibilidad de cambiar su propia marca basándose en este feedback.
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04 Nov 09
Is the U.S. Killing Its Innovation Machine? - Harvard Business Review
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Government-funded basic and applied research at U.S. universities has given rise to multi-billion-dollar industry after multi-billion-dollar industry. It has been one of the pillars of the U.S. high tech sector. But at least in information technology, the model has been seriously weakened by changes that the administration of George W. Bush instituted at the Defense Advanced Research Projects Agency (DARPA), which in the prior 30 years had bankrolled some of the most important advances in IT. Specifically, DARPA under Bush drastically reduced the role of universities in IT research projects it funded and shifted both power and money to companies. If the old DARPA model is not restored, the U.S. lead in IT — especially in software — could be lost
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many factors gave the U.S. a competitive advantage in the commercialization of emerging technologies. They included: An unrivaled university system A relatively free domestic market that honed the competitive skills of its companies A robust venture capital and IPO market that fueled and then rewarded winners Clusters.
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01 Jul 09
Measuring The Big Shift - The Big Shift - HarvardBusiness.org
The 2009 Shift Index, a new set of economic indicators built for the digital world. Because it focuses on longer-term, "secular" changes to the business environment, the Shift Index is designed as a complement to the overwhelmingly short-term, cyclical measures that comprise most of today's economic indices.
01 Jun 09
The Challenges of Investing in Science-Based Innovation — HBS Working Knowledge
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"Even as markets have tightened, it's the companies with highly differentiated products that will be able to not only weather this storm, but come out the other side"
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"Bank of America is interested in accessing innovative digital technologies that will help it redefine how banking is done," Sato says. "The bank sees this as an opportunity to fuel its continued competitive presence in a marketplace where the rules of banking are changing profoundly."
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15 Apr 09
Why Do Most Entrepreneurs Fail to Scale? - Anthony Tjan - HarvardBusiness.org
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Be persistent in your vision when you are sure you are right and have some proof to back that up, but also acknowledge when you need help or redirection.
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