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An important guideline here is our guideline on conflict of interest. You are strongly discouraged from writing articles about yourself or organisations in which you hold a vested interest. However, if you feel that there is material within an existing article which is incorrect, or not neutral in its tone, please point this out on the article's talk page. Likewise, if you have content which you think should be added, please discuss this on the talk page. Editing articles that you are affiliated with is not completely prohibited; you may do so as specified within the COI guideline, but you must be extremely careful to follow our policies. Don't resist when other people edit your contributions. If you follow our basic rules, your edits should be accepted by the community. If you don't, however, your edits may be reverted and you may end up blocked if you do not stop when asked to.

Before trying to get an advertisement masquerading as an article deleted, please check the article's history to see if an acceptable article exists there. If so, please revert to the latest acceptable version of the article.

When an article on an otherwise encyclopedic topic has the tone of an advertisement, the article can often be salvaged by rewriting it in a neutral point of view. Elements of articles about products or services with brand names can also be combined under a common topic or category to facilitate unbiased and collaborative information by including information about the competition and about different alternatives.

In all seriousness, as soon as brand managers learn where they stand on Wikipedia there is a natural inclination to want to control it. Some, in fact, actively police it.
But doing so is asking for trouble
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- The Wikipedia community prides itself on making sure all articles have a neutral point of view, and this community can and will sniff out corporate manipulation of entries.
- all articles "must represent views fairly and without bias, and conflicts of interest significantly and negatively affect Wikipedia's ability to fulfill this requirement impartially."
- But until that happens, "look but don’t touch" is the best advice to heed.

The self-promotion reality check. Everyone has a story about how he tried to put something up on Wikipedia, only to have it kicked back because it was too promotional. Nothing's a given on Wikipedia, and credibility must be earned. Marketers, overburdened by short-term ROI imperatives, usually want preferred copy overnight, but it just doesn't work that way. Entries with independent links, for example, are critical. Again, you need credibility from outside sources.

The recent release of WikiScanner allowed people to easily see where Wikipedia edits originated from.
edit was approved/requested by a company
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- just an employee using a company computer on his own time.
- Dow Chemical removed information on the Bhopal chemical disaster,
- Exxon changed information on the Exxon Valdez oil spill
- (see comments here, here, and here)
- In the future, companies should think twice about taking advantage of Wikipedia's liberal editing system
- they may just make the edits from their home computers instead.
- As a Wikipedia administrator who's handled these types of investigations for a long time I have a few observations. Right now two circumstances operate to the PR professionals' advantage:
  
  The WikiScanner has revealed policy violations by so many different organizations that the story is rather dilute.
- Wikipedia offers several legitimate options for reputation management professionals who want to correct inaccuracies or balance coverage. I've published some of these methods at another website and I'll gladly answer queries from the business community. I can be contacted through Wikipedia as User:Durova.

Since a prerequisite to uploading data on wikipedia is citing references independent of source
Further, as the grand masters insist that Wikipedia is not a promotional service, articles on a brand or product eventually are written in an academic fashion.