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Rick Cogley's Library tagged "social media" →  View Popular

29 Apr 09

Snap!Japan - Social Media Acceptance in Japan

I agree that Social Networking Service acceptance, or lack thereof, is not a simple matter of Japanese being "shy". Just go to Shibuya, Harajuku, or Kabukicho to prove otherwise! I think SNS acceptance is driven by the marketing of the SNS, by whether it "feels right" and "fits right" for Japanese people, and by whether other people are using it. I think that's what Thierry is saying anyway, but my perspective is that SNS's like Mixi are Japanese to begin with and not a localized version of an application like Facebook or MySpace.

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sns social media thierry de baillon mixi facebook rick cogley snapjapan

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