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the basic shot structure of the movies, the way film segments of different lengths are bundled together from scene to scene, act to act, has evolved over the years to resemble a rough but recognizably wave-like pattern called 1/f, or one over frequency — or the more Hollywood-friendly metaphor, pink noise. Pink noise is a characteristic signal profile seated somewhere between random and rigid, and for utterly mysterious reasons, our world is ablush with it.
Instead of having our narrative understanding slowly build, these directors dole out comprehension in sudden spurts, when a crucial twist is suddenly revealed. The end result is that disbelief can't be suspended because we're too busy trying to figure out what the hell is going on. (The Frontal Cortex)
The experimenters used a regular movie, a silent without accompanying sound track, a purely audio storytelling, an unedited film of people aimlessly moving about, and a series of films that demonstrated a gradation of less and less directorial control.
I'd sum that up by saying the viewers' brains behaved alike at the level of sensory processing and simple comprehension of the plot of the film. But in later experiments, this group refined those findings.
You might think it would be easy to see how our brains function while we are watching a movie. Just hook some viewers up to an electroencephalograph or a magnetic resonance imager (MRI) and see what happens when they watch a movie. But who ever said it would be easy?
Watch movies and take notes
"Have you ever considered that the X-Men movies are not just about mutants with superhuman abilities but a perfect illustration of the ideas of the famous 17th century philosopher Spinoza? Just as the X-Men grapple with questions like "what makes us unique”? and "what are we capable of “? so did Spinoza. That's according to Kirsty’s next guest, the philosophy professor Ollivier Pourriol who uses American blockbusters as teaching aids. " (BBC World Service)
"I wander if we’ll ever see a film like “Total Recall” again. The film was major Hollywood blockbuster starring the biggest international movie star at the time. In today’s cinema environment “Total Recall” would be a tent pole film, written for the widest possible audience, and designed to generate a sequel or two, a TV series and a theme park." (DAILY FILM DOSE: A Daily Film Appreciation and Review Blog)
'"The fact that Hitchcock was able to orchestrate the responses of so many different brain regions," they wrote, "turning them on and off at the same time across all viewers, may provide neuroscientific evidence for his notoriously famous ability to master and manipulate viewers' minds. Hitchcock often liked to tell interviewers that for him 'creation is based on an exact science of audience reactions'."' (guardian.co.uk)
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